Brand and Campaign Marketing Executive

Job Title:

Brand & Campaign Marketing Executive
- Travelbag

Location:

London Blackfriars

Salary:
Competitive

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Travelbag began back in 1979 and we wanted to offer more than just package holidays. That's why over 40 years later we're still tailor-making long-haul holidays and putting our customers at the heart of everything we do - we aim to make out there, easy. We are part of the dnata family one of the world's largest air and travel services providers

We are now recruiting for a Brand & Campaign Marketing Executive to support the planning, delivery and performance of Travelbag’s brand and marketing campaigns, ensuring activity is commercially focused, customer-led and delivered on time and within budget.

To support the day-to-day delivery of Travelbag’s ATL, promotional and partnership marketing activity, helping to ensure campaigns effectively support brand awareness, customer demand and wider business objectives.

To support the Brand and Campaign Marketing Manager and Head of Marketing in delivering effective, engaging and consistent marketing activity across relevant channels and customer touchpoints.

• Understand and have empathy for the lifestyle sector, analysing customer trends, the market, competitors and internal data in depth to develop differentiated and robust programme plans.
• Understand and have empathy for the lifestyle sector, analysing customer trends, the market, competitors and internal data in depth to develop differentiated and robust programme plans.

• Support the planning and delivery of relevant elements of the annual Travelbag marketing plan, working closely with the Head of Marketing, Marketing Manager and wider business stakeholders.
• Support the delivery of Travelbag’s advertising, promotional and partnership marketing activity, ensuring campaigns are delivered against agreed objectives, budgets and timelines.
• Support the day-to-day guardianship of the Travelbag brand, ensuring communications are consistent with agreed brand guidelines and positioning.
• Develop clear creative briefs and work closely with the in-house design team and external creative partners to deliver high-quality campaign assets efficiently and cost-effectively.

• Support the development and delivery of joint marketing campaigns with tourist boards, airlines, hotels and other strategic partners, helping to deliver partnership income and commercial objectives.
• Coordinate partner campaign activity, ensuring agreed deliverables, timelines and approvals are managed effectively.

• Support the management of campaign budgets, maintaining accurate records of spend, commitments and outstanding costs in partnership with the Marketing Manager and Head of Marketing.
• Raise and process relevant purchase orders, invoices and campaign costs in line with agreed processes.
• Work collaboratively as part of the integrated Travelbag marketing team, including CRM, design, social, content and SEO colleagues.
• Provide effective coordination and support to internal colleagues and external agency partners involved in campaign delivery.
• Build and maintain effective working relationships with the Head of Marketing, Marketing Manager and key stakeholders across the business.
• Communicate campaign plans, progress, actions, risks and issues clearly and confidently.

To be considered for this role, we need you to have the following skills, experience and qualifications:

• Minimum 2-3 years' experience in a marketing role, with experience of supporting or delivering brand and campaign activity.
• Experience of planning and delivering integrated marketing campaigns, including advertising, promotional,…