Consumer Insights Manager - Innovation and Campaign Development; mat cover FTC) Data Analytics United

Consumer Insights Manager - Innovation and Campaign Development (mat cover FTC)

At De Beers Group our purpose is to Make Life Brilliant. We believe that a sustainable business is purposeful, competitive, resilient and agile – it’s a business that thrives through both economic and social cycles. By understanding the context and listening to stakeholders we stay ahead of evolving trends and provide the solutions to societal expectations. By solving the physical challenges of mining through relentless innovation, and constantly searching for more responsible ways to do business, we are changing the way our employees and stakeholders experience our business – creating enduring value for all stakeholders.

Sustainability is at the heart of our decision-making, it is how we do  .

De Beers London is the ultimate diamond jewellery Maison, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.

A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.

Job Description :

This role is responsible for delivering end-to-end, insight led campaign and innovation enablement, ensuring that consumer, cultural and performance insight is integrated into decision making. The role translates data and research into clear, actionable narratives that shape campaign development, innovation pipelines and brand growth decisions. It plays a critical role in moving insight from validation support to early stage influence, enabling stronger ideas, better execution and measurable business impact.

Please note:

this is a fixed term contract covering a maternity leave.

• Establish and embed a rigorous insight-led comms and innovation development process across key projects
• Design and operationalize early-stage concept exploration approaches
• Partner with Innovation, Comms teams and agencies to identify strong territories and develop differentiated concepts
• Define and apply end-to‑end development funnels
• Ensure clear campaign objectives, JTBDs and KPIs are defined upfront and embedded into creative briefs

• Establish a coherent campaign tracking and effectiveness framework
• Ensure consistent tracking across brand, media, social, PR and performance signals
• Partner with media agencies and internal stakeholders to ensure measurement answers business questions, not just media metrics
• Lead post-campaign learning loops, translating results into clear “what worked / why / what next” recommendations
• Integrate learning into future briefs, innovation pipelines and investment decisions

• Support the development of Demand Spaces and opportunity prioritisation frameworks in partnership with analytics/strategy teams
• Translate analytical outputs into clear commercial narratives (What → So What → Now What)
• Ensure insights are activated into campaign briefs, innovation focus areas and brand prioritisation
• Contribute to defining Right to Win logic and growth opportunities across categories and brands

• Combine consumer, cultural, behavioural and performance data into cohesive insight frameworks
• Provide clear, insight driven POVs on what exploration, refinement and validation are required at each stage of development
• Act as a…