Senior Product Marketing Manager

Workiva is the trusted data platform for the modern CFO. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—so leaders can trust their numbers, see emerging risks sooner, and act with speed in a complex world. At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on.

If you’re energized by meaningful problems, inspired by smart, collaborative teammates, and motivated to help the world’s most complex organizations lead with trust and clarity, come join us! We’re looking for a strategic, hands‑on Senior Product Marketing Manager to help shape product marketing for one of Workiva’s core areas across EMEA:
Finance, GRC, or an Industry. This is a high‑impact individual‑contributor role that works across sales, marketing and product leadership to bring Workiva’s innovations and value propositions to life.

Day to day, you’ll be the person who deeply understands your buyers; what keeps them up at night, and what problems they’re willing to invest in solving. You’ll translate that knowledge into differentiated positioning and messaging, and sales assets and plays that help Workiva win. You’ll close the loop by bringing market and competitive insights back into the business to inform product direction, pricing, and where we focus next.

Join a forward‑thinking team where 100% of marketing employees set annual AI goals and complete comprehensive AI training. As we transition to a fully AI‑embedded organization, Workiva is investing in its marketers to be best‑in‑class AI practitioners.

• Shape and Execute the Market Narrative
• Develop clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers within a specific solution area of Finance, GRC, or an Industry.
• Turn complex product capabilities into simple, compelling stories for senior executives and practitioners.
• Guide consistent messaging across campaigns, events, and executive communications.
• Drive Go‑to‑Market Excellence.
• Shape the GTM strategy for your solution area end to end, from launch planning through revenue impact.
• Partner with Competitive Intelligence to build battle cards and sales tools that help reps win deals.
• Create and maintain sales assets and enablement materials—including first‑call decks, solution content decks, data sheets, and sales plays.
• Author and review content for campaigns, webinars, events, and demand generation programs.
• Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries.
• Be the Voice of the EMEA Market.
• Bring customer and competitive insights back into the business to shape regional strategy and global product direction.
• Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps.
• Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership.
• Spot regulatory and market shifts early and position Workiva ahead of them.

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles.
• Bachelor's Degree in marketing or a related field.

• Familiarity with European regulatory environments and experience running GTM across multiple countries.
• Storytelling:
  Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners.
• Cross‑Functional Influence:
  Proven ability to align Sales, Product, Enablement, and Customer Success behind a shared plan.
• Customer Focus:
  Track record of turning buyer and market insight into positioning that wins.
• AI Fluency:
  Uses AI tools regularly to work…