E-Commerce Editor, Runner's

Salary - £40,000-£45,000 - Salary is dependent on experience and will be assessed in line with the candidates skills, knowledge and relevant expertise.

As Ecommerce Editor for Runner’s World, you’ll play a key role in growing affiliate revenue and audience engagement across one of the UK’s leading health and wellness brands. Combining a genuine passion for running with strong editorial instincts, you’ll create trusted shopping content that helps readers make informed purchasing decisions while driving commercial performance.

You’ll take ownership of the full lifecycle of commerce content for your assigned categories, from identifying opportunities and testing products through to writing, editing, publishing and optimising content. Working closely with editorial, audience development, SEO, commercial and data teams, you’ll ensure content reaches the right audiences, performs strongly across multiple platforms and contributes to our wider ecommerce strategy.

This is an exciting opportunity for someone who enjoys combining editorial creativity with data‑driven decision making and wants to shape the future of commerce content for one of Hearst’s most recognised brands.

• Own the ecommerce content strategy for Runner’s World across allocated product categories.
• Identify opportunities to grow audience engagement and affiliate revenue through high‑quality shopping content.
• Plan and deliver seasonal campaigns and key retail events, including Prime Day, Black Friday and Christmas.
• Build and maintain a strong pipeline of evergreen content alongside reactive editorial opportunities.
• Contribute ideas that support the continued diversification of traffic sources beyond traditional search.

• Write, edit and commission best‑in‑class buying guides, product reviews, gift guides, deal round‑ups and other commerce content.
• Ensure all content reflects the trusted voice and editorial standards of Runner’s World while supporting commercial objectives.
• Regularly review and refresh existing content to maintain accuracy, relevance and search performance.
• Edit colleagues’ work where required, ensuring consistency, quality and adherence to editorial guidelines.

• Monitor the performance of ecommerce content using analytics and affiliate reporting tools.
• Use data, keyword research and testing to improve content performance, user engagement and conversion.
• Run and evaluate content experiments, including headline, merchant and placement testing, to identify opportunities for continual improvement.
• Produce regular performance reporting, identifying trends, opportunities and recommendations for future content.

• Work closely with editorial, SEO, audience development, newsletter, social and commercial teams to maximise the reach and effectiveness of commerce content.
• Build positive working relationships with retailers, PR agencies and brand partners.
• Share knowledge, insight and best practice with colleagues across the ecommerce and editorial teams.

• Ensure all commerce content complies with Hearst editorial standards, affiliate best practice and ASA guidelines.
• Maintain high editorial quality while balancing audience needs and commercial performance.
• Keep up to date with developments across ecommerce, affiliate marketing, SEO and the running market.

• Experience in ecommerce or commerce editorial, ideally within health, fitness or lifestyle publishing.
• A genuine passion for running and a strong understanding of the products, brands and trends that matter to runners.
• Proven experience creating SEO‑led commerce content that drives audience engagement and commercial performance.
• Excellent…