Product marketing manager for math learning

Описание

Duolingo develops education products and makes them universally available. Its learning products serve more than half a billion learners worldwide, including Duolingo Math, which focuses on lifelong math learning.

• Develop and implement product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math;
• Collaborate with product management, design, engineering, and marketing teams on product launches and cohesive marketing plans;
• Conduct consumer research and competitive analysis to inform value propositions and feature positioning;
• Develop and implement go-to-market plans for product and feature launches, including messaging, positioning, and promotional strategies;
• Collaborate with marketing and design teams on campaigns across in-app communications, ASO, social media, email marketing, and content marketing;
• Track and analyze campaign performance and provide optimization recommendations;
• Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.

• Bachelor's degree in Marketing, Business, or a related field;
• Product marketing experience, ideally in consumer technology, with a track record of launching and scaling successful products;
• Strong understanding of the mobile app ecosystem and experience marketing consumer-facing digital products;
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present clearly to diverse audiences;
• Data-driven mindset with experience using insights and analytics to inform strategy and optimize performance;