Commerce Media Lead

Commerce Media is one of the fastest-growing areas of digital advertising and a strategic priority for IAB UK. Retailers, marketplaces, financial services, travel businesses and other organisations increasingly monetise their first-party data, audiences and digital properties, Commerce Media is changing how advertising is planned, bought and measured.

That growth brings new challenges around measurement, standards, transparency and value that no single organisation can solve alone.

The IAB exists to bring the industry together to solve shared challenges and shape its future.

The Commerce Media Lead will drive IAB UK's work on Commerce Media, bringing members together to agree priorities, share best practice and make progress on the issues that matter most.

This is a senior individual contributor role that requires good judgement, strong relationships and the ability to help members agree priorities and deliver against them.

Reporting to: Chief Strategy Officer
Direct reports: None

Lead the industry

Position IAB UK as the UK's leading independent voice on Commerce Media

Develop clear positions on the issues shaping the future of Commerce Media

Represent IAB UK at conferences, media interviews, industry events and senior stakeholder forums

Build relationships with IAB Europe, IAB US, other national IABs, trade bodies, analysts and industry commentators to bring international thinking into the UK market

Develop research, guidance, standards, events and thought leadership that strengthen IAB UK's position on Commerce Media

Set the agenda

Develop and deliver IAB UK's Commerce Media strategy

Lead and grow the IAB’s Commerce Media Community group

Turn the Community's priorities into an annual roadmap with clear objectives, milestones and measures of success

Prioritise depth over breadth, focusing the Community on the issues that matter most

Turn priorities into action

Turn the annual roadmap into clear work streams with agreed outputs, owners and deadlines.

Produce practical resources that help members solve real business problems.

Build strong relationships with existing and prospective members, demonstrating the value of IAB UK and supporting the growth of our Commerce Media Community.

Bring together expertise from Insight, Policy, Marketing, Events and Member Services to maximise the impact of IAB UK's Commerce Media activity.

Embed Commerce Media across IAB UK's wider work rather than treating it as a standalone initiative.

The successful candidate will demonstrate:

Strong understanding of Commerce Media and the wider digital advertising industry

Excellent judgement and strategic thinking

Outstanding relationship-building skills with senior stakeholders

Experience leading complex projects involving multiple organisations

Excellent facilitation skills and the confidence to bring people together around shared goals

Confidence in speaking publicly, moderating panels and representing IAB UK externally

The ability to explain complex issues in a simple, practical way

Strong commercial awareness and an understanding of member priorities

A collaborative approach, bringing together expertise from across an organisation rather than working independently

Salary is competitive.

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