Head of Growth, Marketing ​/ Advertising ​/ PR

For over four decades, EVE LOM has been a pioneer in radiant skin health — fusing British heritage, artisanal craftsmanship, & botanical science & innovation to create skincare that embodies balance, purity, & timeless beauty.

Celebrated globally for its iconic cleansing balm & holistic approach to skincare, EVE LOM continues to evolve its legacy, bridging tradition & modernity.

Guided by a three-year strategic roadmap, the brand is focused on:

• Driving cleansing leadership & global authority
• Building a second growth engine as it evolves into multi-Categories & Markets
• Fostering a relevant, consumer-focused brand & engagement strategy

The EVE LOM brand is at a significant point of evolution, with a new global brand team, strategic direction & impact plan being developed at its home in London. This is an exciting opportunity for the right individual to be part of shaping the future of the brand itself, the business & the team culture.

We are seeking an experienced commercial & brand leader to unite our Sales, Marketing & e-Commerce capability into one high-performing growth engine — driving revenue, brand equity & profitable, sustainable growth for EVE LOM.

Role Purpose

Reporting to the Global Brand President, this role will lead EVE LOM's global commercial growth strategy — bringing Sales, Marketing & E-Commerce together under a single, unified leader for the first time. This is a newly created role, formed by merging the previous Sales Director & Marketing Director positions & combining all International Sales ex China into one function, reflecting the brand's shift towards a single commercial owner & a growth mindset embedded across the whole team.

The Head of Growth will serve as the commercial engine of EVE LOM's international business
-owning the P&L across the four key growth channels for these markets (Direct, Amazon, S-Commerce & Specialty Multi), & setting the Marketing and go-to-market strategy for the brand globally, ensuring every sales, marketing & eCommerce decision drives measurable commercial impact while protecting the brand's premium positioning.

Key Accountabilities

• Own the global commercial growth strategy (ex China), delivering ambitious net sales, retail sales & profitability targets across all international markets & channels
• Develop & lead the annual commercial planning, forecasting & budget process
• Manage the commercial P&L, ensuring sustainable, profitable growth
• Identify new market opportunities, distribution channels & strategic partnerships to accelerate growth and develop market-specific growth strategies
• Partner with the Global Brand President & Leadership Team to deliver strategic business objectives
• Develop & lead the global sales organisation to achieve revenue & profitability targets, including full ownership of International Sales (excluding China)
• Strengthen relationships with key global accounts to maximise long-term commercial opportunities
• Ensure consistent execution of commercial strategies whilst protecting premium brand positioning

E-Commerce & Digital Growth

• Develop & execute the global eCommerce growth strategy across owned channels &  platforms.
• Drive profitable growth across DTC websites, marketplaces (including Amazon) & key retail partners, bringing Direct & Amazon Sales fully in-house
• Lead digital trading, merchandising & promotional planning to maximise conversion, customer lifetime value & profitability
• Optimise CRM, email, SMS, paid media & affiliate marketing performance, in partnership with appointed agencies
• Ensure digital customer experience supports both commercial growth & premium brand positioning

Brand & Marketing Leadership

• Develop & execute the global marketing strategy (all Markets) to support commercial growth & strengthen brand equity
• Work in…