Product Marketing Manager
Listed on 2026-09-16
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Marketing / Advertising / PR
Product Marketing, Market Research, Marketing Strategy, Marketing Management
YIBI Hantang is YIBI Group’s brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring long-term growth opportunities in China. Our work combines consumer insight, brand strategy, category development, product positioning, strategic partnerships, localization, and market experimentation.
About the RoleWe are seeking a Product Marketing Manager based in London to support project-based collaboration with UK and European fashion, beauty, fragrance, wellness, and lifestyle brands. The role sits at the intersection of product, consumer insight, positioning, and go-to-market strategy. It is suited to professionals who understand how strong brands translate product ideas into clear consumer propositions and credible market opportunities.
Responsibilities- Analyze consumer needs, competitive landscapes, and category developments across fashion, beauty, fragrance, wellness, and lifestyle.
- Support product positioning and go-to-market recommendations for selected international brands.
- Evaluate potential lifestyle and category-extension opportunities.
- Translate consumer and market insights into product, positioning, and communication recommendations.
- Support China-market localization and product-market fit discussions.
- Identify emerging products, concepts, and consumer behaviors across the UK and European markets.
- Contribute to selected pilot and market-entry projects.
- Experience in product marketing, brand marketing, product strategy, category management, or consumer insights.
- Experience in fashion, beauty, fragrance, wellness, luxury, lifestyle, or premium consumer brands is preferred.
- Strong understanding of positioning, consumer behavior, and go-to-market strategy.
- Strong analytical and storytelling capabilities.
- Experience working across international markets is highly valued.
- Product Marketing
- Brand Strategy
- Consumer Insights
- Category Development
- Market Research
YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.
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