Associate Media Director

Position: Associate Media Director, Performance
About FINN PartnersFINN Partners is a fast-growing, global independent marketing agency recognised for its bold ideas and collaborative spirit. Our expertise spans integrated marketing, media, and creative services, offering clients a unified team focused on business and brand growth. The Performance Media team leads performance strategy across paid search, social, programmatic, and audience insights, while the Brand Media team leads brand strategy across narrative and channel selection.

The two teams build every media plan together, aligned to a single business outcome. Media joins client engagements at the earliest stages, working alongside strategy and creative to develop one integrated campaign. As the team grows, we're looking for an experienced performance media leader who operates across the full funnel to help build that muscle and develop the people doing it.

Position Summary As an Associate Media Director, Performance, you will lead performance media strategy across multiple client accounts, oversee campaign activation and optimisation, and mentor a growing team of performance media specialists.

You will be responsible for translating client business objectives into effective, measurable media strategies across channels including paid search, paid social, programmatic and other digital platforms. You will use data and audience insights to identify opportunities, optimise performance and provide clients with clear, actionable recommendations.

You will also play an important role in new business, working closely with Account, Strategy, Creative and Analytics teams to develop integrated performance solutions and bring new opportunities to life.

What You’ll DoLead performance media strategy and planning across multiple client accounts, ensuring activity is aligned to business and marketing objectives

Develop full-funnel performance strategies across paid search, paid social, programmatic and other digital channels

Own the development and presentation of media plans, forecasts, budgets and performance recommendations

Oversee the end-to-end management of paid media campaigns, from planning and activation through to optimisation and reporting

Provide strategic direction across platforms including Google Ads, Microsoft Ads, Meta, Linked In, Tik Tok and programmatic platforms

Lead campaign optimisation using performance data, audience insights and business outcomes to improve efficiency and results

Establish and monitor KPIs, measurement frameworks and reporting approaches aligned to client objectives

Analyse campaign performance and turn data into clear insights, recommendations and actions for clients

Act as a senior performance media lead in client meetings, presentations and new business pitches

Build strong relationships with clients and provide proactive strategic guidance on performance media

Collaborate with brand media team members to develop fully integrated, holistic strategies that align brand and performance media channels and tactics to one higher order objective

Collaborate with Account, Strategy, Creative and Analytics teams to develop integrated campaigns

Mentor and manage performance media specialists, providing coaching, feedback and support for their professional development

Manage performance reviews, goal setting and career development for team members

Ensure campaigns and deliverables are accurate, on strategy and delivered on time

Stay ahead of developments across platforms, technology, audience targeting, measurement and the wider performance media landscape

Support new business through strategic ideation, media planning, scoping, proposal development and presentations

Champion the use of AI and emerging technologies to improve the quality, efficiency and effectiveness of our work

What You’ll Bring Bachelor’s degree or equivalent experience5+ years of media, performance marketing or advertising agency experience

Proven experience developing and executing performance media strategies across multiple channels

Strong hands-on knowledge of paid search, paid social and/or programmatic media

Experience managing significant client budgets and making investment decisions based on performance and business objectives

Strong understanding of the full marketing funnel and how different channels work together to drive awareness, consideration, leads and conversions

Strong analytical skills and the ability to translate campaign data into actionable insights

Experience developing measurement frameworks, KPIs and performance…