Chinese Speaking Digital Marketing Manager

TITLE:

Chinese Speaking Digital Marketing Manager

LOCATION:

London, United Kingdom (Canary Wharf Office)
JOB TYPE:
Permanent (Hybrid – 2 days in office)
CONTRACT TYPE:
Permanent SECTOR: FMCG / Consumer Brand SALARY: 45, + annual bonus (negotiable)
LANGUAGE

REQUIRED:

Fluent English (Essential);
Mandarin or Cantonese (Strong Requirement)
ADDITIONAL

LANGUAGES:

German, French, Dutch, or Polish (Advantageous)
About the Role This is an exciting opportunity for an experienced Digital Marketing Manager to join a growing international FMCG brand and lead digital strategy across the UK and European markets.

This is a hands-on, commercially driven role, combining strategic leadership with execution across performance marketing, social media, influencer marketing, and eCommerce.

The successful candidate will take ownership of end-to-end digital marketing strategy, managing budgets, driving growth, and delivering measurable business outcomes across multiple channels.

Key Responsibilities Digital Strategy & Growth Develop and run comprehensive digital marketing strategies aligned with business objectives

Define channel mix across paid media, social, influencer, CRM, and eCommerce

Identify new growth opportunities across UK and European markets

Campaign Management & Performance Plan, run, and improve multi-channel digital campaigns

Monitor performance metrics (ROAS, CPA, conversion, engagement)
Drive continuous improvement through data-led insights

Budget & Commercial Management Manage and allocate digital marketing budgets across channels and markets

Ensure strong ROI and alignment with commercial targets

Deliver performance reporting and strategic recommendations

Social Media & Influencer Marketing Own social media strategy across key platforms (e.g. Instagram, Tik Tok, You Tube)
Lead influencer and creator partnerships from strategy to execution

Drive brand engagement and audience growthe

Commerce & CRMSupport D2C and eCommerce growth through targeted campaigns

Oversee CRM strategies including email, lifecycle marketing, and segmentation

Improve customer acquisition, retention, and lifetime value

Team & Stakeholder Management Lead and develop the digital marketing team Collaborate with internal stakeholders and external agencies

Ensure consistent delivery across multiple markets

Innovation & Market Trends Stay up to date with digital trends, platforms, and AI marketing tools

Implement new technologies to enhance campaign effectiveness

Skills & Experience Required Essential Requirements6+ years’ experience in digital marketing, with team management exposure

Experienced in managing multi-channel campaigns and delivering measurable ROIStrong experience across paid media, social, influencer marketing, and eCommerce

Experience working across international or multi-market campaigns

Fluent English (written and spoken)
Mandarin or Cantonese language skills (strongly preferred)

Preferred Experience

Experience with in FMCG, consumer goods, or busy industries

Familiarity with Chinese digital platforms (e.g. WeChat, Douyin, Xiaohongshu)
Additional European language skills (German, French, Dutch, or Polish)
Experience in D2C or performance-led growth marketing

What’s on Offer
45k
-55k annual salary + bonus structure

Opportunity to lead digital strategy across international markets

High-impact role with strong ownership and autonomy

Cooperative and busy working environment

Long-term career development opportunities