Marketing Executive

WHY LAMINGTON GROUP

Care, made daily.

Hometel is a term created and owned by Lamington Group. We design and operate hometels, we combine practicality with feeling. It responds to how people actually travel and live. We also recognise the importance of the sense of being properly looked after. A team that pays attention to what guests actually need, not what a script tells us they should.

We are looking for people who care about the work in front of them and the people around them. If that sounds like you, keep reading.

What's the role about?

You are the AI-driven Marketing Executive at Lamington Group, anchoring our marketing team's technological thrust, brand consistency, and creative engine across all properties. This role isn't about managing from a back office; it’s about taking raw ownership of our modern marketing toolkit, directing our creative output, and ensuring our brand shows up with sharp, unhurried precision.

Your work directly impacts how our brand is experienced, from AI-powered campaign efficiency to a consistent presence across social media, PR, and design. You drive our marketing rhythm by turning cutting-edge AI capabilities into practical initiatives for content ideation, campaign optimisation, guest insights, and reporting. When guests encounter our brand online, in the press, or through design touchpoints, they instantly recognise the standards and sharp voice you protect.

Your day is active, diverse, and visually grounded. Partnering with the Head of Marketing on AI priorities and collaborating with your Senior Marketing Executive colleague on digital campaigns, you lead primarily by directing execution. As the main contact for specialist social and PR agencies, you set clear briefs, enforce brand guidelines, and hold partners to high standards. You balance strategic briefing with hands‑on design for day‑to‑day assets, managing freelance designers for larger projects while keeping tools, agencies, and internal teams moving in lockstep.

This role offers the satisfaction of shaping a modern, high‑performing marketing ecosystem that fuels Lamington Group. You will strengthen your strategic creative leadership, AI expertise, and agency management skills within a culture built on straight talking and trust, the ultimate path for a forward‑thinking marketer looking to pioneer the future of hospitality marketing.

Five things we hire for.

These are the Lamington Group Values. We use them across every role in the Group, from Maintenance to Front of House to our Marketing team. If three or more of these read like you on a good day, this is your kind of place.

• Use Instinct. You read creative and cultural signals early. You trust your judgment when evaluating agency output, tuning into guest feedback, or spotting where an AI tool can genuinely add value with care.
• Own It. You take raw ownership of our brand presence and finish what you start. You are honest about which campaigns work and which don’t, and you hold yourself, freelancers, and agencies to high standards.
• Include All. You build trust quickly with agencies, freelancers, and internal property teams. You communicate openly, give clear feedback, and bridge the gap between central marketing and on‑the‑ground teams.
• Stay Curious. You constantly test, learn, and ask why. You keep exploring new AI tools, design platforms, and social trends, taking the time to understand how a tool works before rolling it out to the team.
• Think Big. You reject ‘good enough’ in creative execution. You spot workflow patterns, propose smarter AI initiatives, and bring fresh ideas that elevate our brand across every property.

We don't hire just for years of hotel experience. We can teach the systems. We can't teach you how to spot a…