Performance marketing manager in retail fashion

Описание:

Charles Tyrwhitt is a retail apparel and fashion company that makes it easy for men to dress well by providing stylish shirts and complete wardrobe solutions for every occasion. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own and scale paid social campaigns, primarily across Meta, with expansion into new platforms over time;
• Build, launch and optimise campaigns at pace, with a strong focus on execution;
• Manage budgets to deliver against CPA and revenue targets;
• Lead structured testing across audiences, creative and campaign setups;
• Track and optimise performance across CPA, CTR, CPC and conversion rate;
• Identify winning ads, scale them and cut underperformance;
• Turn data into clear, actionable improvements;
• Maintain clear, concise reporting for stakeholders;
• Work closely with Creative teams to deliver a consistent flow of assets;
• Partner with agencies and platform representatives to stay ahead of best practice;
• Collaborate with CRM and retention teams on cross-channel activity;
• Share insights and performance learnings with stakeholders;
• Own paid social contribution to new customer growth;
• Identify new opportunities across platforms, formats and audiences;
• Manage campaign budgets effectively to maximise return;
• Act as an internal expert and champion of paid social.

• Proven experience managing paid social campaigns, especially Meta;
• Strong track record of building and launching ads at volume;
• Experience working with creative, including UGC or influencer content;
• Strong analytical skills with a focus on performance;
• Hands-on, proactive and execution focused;
• Comfortable working at pace with a test and learn mindset;
• Commercially driven and results-oriented;
• Strong attention to detail and prioritisation;
• Confident owning a channel end-to-end;
• Deep expertise in Meta Ads Manager;
• Strong understanding of campaign structure, optimisation and scaling;
• Experience with product feeds and e-commerce environments;
• Proficient in Excel and reporting tools;
• Understanding of tracking and attribution fundamentals;
• Nice to have:
  Familiarity with tools like Smartly.io, experience of working in multi-territory markets, experience with other paid social platforms.

• Competitive salary and excellent bonus scheme;
• Staff Discount from the first day at Charles Tyrwhitt and The White Company;
• Office attendance 3-4 days per week, with 14 days onsite across a 4-week period and Mondays as set office days;
• An entrepreneurial environment with opportunities to try things and drive the business forward;
• Charity and sustainability partnerships;
• Christmas and summer parties, plus regular social activities.