BPL - Senior Product Marketing Manager

Join us as a Senior Product Marketing Manager VP and play a pivotal role in accelerating growth for our small business propositions. Working within a fast-moving product-led growth environment, you will help shape how innovative digital products are positioned, launched and adopted by owner-operated businesses across the UK. This is a unique opportunity to influence strategy, work closely with Product, Brand and Commercial teams, and turn customer insight into compelling market propositions that drive meaningful business impact.

To be successful as aSenior Product Marketing Manager VP, you should have the following essential skills:

• Demonstrated experience developing product marketing strategies, positioning and value propositions for digital or technology-based products.
• Good customer and market intelligence capabilities, with a proven track record of identifying customer needs, demand signals and competitive opportunities.
• Expertise in leading cross-functional go-to-market orchestration, including launch planning, stakeholder alignment and commercial activation.
• Ability to translate complex technical products and capabilities into compelling customer-centric narratives that drive engagement and growth.
• Resilient, outcomes-focused and comfortable operating in a fast-paced environment with evolving priorities.

Some other highly valued skills may include:

• Experience leveraging AI tools and capabilities to enhance customer understanding, marketing effectiveness and decision-making.
• Good understanding of product-led growth methodologies, including activation, adoption and usage optimisation.
• Demonstrable customer engagement, regularly engaging with target personas to uncover insights and inform proposition development.
• Analytical experience measuring adoption learning through usage, activation, pipeline quality and customer feedback data.
• Systems thinking mindset with the ability to connect customer needs, product strategy, market dynamics and commercial outcomes.
• Experience with in the payments, financial services or fintech sector, with a strong understanding of small business payment solutions, customer needs and market dynamics.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

Location:

London or Northampton

To develop the proposition positioning both with prospects and existing customers, driving awareness and conversion across marketing channels, through compelling campaigns, working closely with product, proposition and channel owners. Will support on optimising communication to drive awareness through to conversion.

• Review of research and analysis on target audience, market trends, competitors and industry innovation to identify the positioning of the proposition in the market to give us a unique competitor advantage.
• Identification of key benefits and features that differentiates Barclays proposition from competitors.
• Collaboration with marketing colleagues such as marketing, product and sales to ensure the proposition is communicated effectively across channels to drive customer and commercial metrics.
• Collaboration with internal teams, such as product development, to incorporate feedback on product features.
• Monitoring and improving proposition effectiveness through data driven insights to meet established KPIs.
• Analysis of key market insights and develop recommendations to the relevant stakeholders to support the strategic decision-making process on product development, portfolio management and pricing, where appropriate.

• To contribute or set…