Customer Marketing Lead

The Work We Do Teciem designs, builds, and delivers treasury and capital markets software solutions for financial institutions worldwide. We serve banks of every size and geography, offering the right setup for the right need. Our solutions are designed to replace multiple disconnected systems with one complete, front-to-back platform, helping customers to capture trading and business opportunities quickly, clearly and with control.

We cover the entire trading lifecycle, ensuring that everything - from execution to position keeping, to risk management - runs smoothly. With decades of experience and one of the largest, most diverse client bases in the industry, we turn deep industry knowledge into software that covers most asset classes, meets complex real-world treasury and capital market's needs, and adapts as markets evolve.

Working cross-functionally with Product Marketing, Product Management, Sales, and Customer Success, you will own our customer advocacy (references and case studies) strategy, customer communications, and Voice of Customer initiatives. You will build scalable programs that amplify customer success stories, turn customer insights into engaging content, and create campaigns that drive retention, loyalty, expansion, and customer lifetime value. This role combines strategic thinking with hands‑on execution.

We are looking for an experienced customer marketer who can identify compelling customer stories, engage senior stakeholders, build trusted customer relationships, and translate customer insight into high‑impact marketing programs.

Own and evolve our customer marketing, creating programs that drive engagement, retention, expansion, and customer loyalty. Partner with Product Marketing, Customer Success, Product Management, and Sales to identify, develop, and scale customer success stories, references, and use cases that strengthen brand credibility and support revenue‑generating campaigns. Lead the establishment customer advocacy program, including customer references, testimonials, case studies, speaker opportunities, joint awards submissions, customer champions.

Develop customer‑led content, including thought leadership articles, executive interviews, customer spotlights, videos, webinars, panel discussions, and co‑authored content. Identify, recruit, and manage customer speakers and advocates for events, conferences, analyst engagements, webinars, and media opportunities. Build and manage Voice of Customer initiatives that capture customer insights, trends, and feedback, translating them into recommendations for campaign assets (aligned with GTMs). Lead the development of customer advisory board and executive engagement programs, including member recruitment, agenda development, and insight activation.

Develop customer‑focused communications that strengthen relationships, increase product awareness, and drive engagement across the installed customer base. Measure and report on program performance, including advocacy growth, engagement, expansion pipeline influence, customer retention, and customer lifetime value.

Significant experience in customer marketing, customer advocacy, lifecycle marketing, or a related B2B marketing discipline, ideally within enterprise software, fintech, treasury, capital markets, or financial services. Proven experience building and scaling customer marketing programs, including advocacy, reference management, Voice of Customer, customer communities, or advisory boards. An exceptional storyteller who can transform customer conversations into authentic, engaging, and commercially impactful content.

Comfortable engaging with senior executives and C-level stakeholders, both internally…