Growth Marketing Manager

RSL Group is a global creative education business supporting learners, educators and creative professionals around the world. The Group brings together RSL Awards and Rock school. RSL Awards delivers qualifications,assessments and publishing across music,performing arts and vocational education,while Rock school supports music teachers and schools with performance-focused curriculum,

resources, digital tools and franchising opportunities. At RSL we believe our success is down to the

people who work for us. We are committed to providing opportunities for professional growthand development in a work environment thatis innovative, dynamic and supportive, which values professionalism and academic rigour atits core.

We’re looking for a commercially focused

Growth Marketing Manager to help drive customer acquisition, revenue growth and digital performance across our portfolio of music, performing arts and creative

education products. This is an exciting opportunity for a data-led marketer whocan plan, deliver and optimise paid media campaigns, improve customer journeys,manage digital funnels, and use insight to

turn marketing activity into measurable business impact. Working closely with colleagues across Product, Marketing,Technology, Business Development and Customer Services, you’ll play a key rolein strengthening our digital presence,improving conversion and retention,and helping more learners, educators and creative professionals discover the opportunities RSL has to offer.

• Own customer acquisition and revenue growth targets across RSL’s portfolio of products and services.
• Monitor and report on key commercial metrics including Return on Investment(ROI), Customer Acquisition Cost (CAC),conversion rates and revenue attribution,ensuring marketing activity delivers measurable business impact.

• Plan, execute and optimise paid acquisition campaigns across search, social and display platforms.
• Manage audience targeting, creative testing,channel mix and budget allocation to maximise performance and scale customer acquisition efficiently.
• Map, analyse and continuously improve the end-to-end customer journey from initial engagement through to purchase and retention.
• Identify points of friction or drop-off and implement structured testing programmes to improve conversion rates and customer experience.
• Work with colleagues to manage, optimise and integrate the organisation’s marketing technology ecosystem.
• Ensure Word Press, Shopify, Woo Commerce,CRM and advertising platforms operate seamlessly and provide accurate, reliable data for reporting and decision-making.

• Develop and maintain sophisticated audience segmentation and customer lifecyclejourneys across diverse customer groups.
• Work closely with the Data Analyst to deliver highly targeted, personalised marketing activity informed by customer data and behavioural insights.
• Partner with the Head of Software Architecture and relevant stakeholders to optimise website performance, checkout journeys, tracking infrastructure and user experience, ensuring digital platforms effectively support commercial objectives.

• Collaborate with the Product Manager(Creative) and Brand Marketing Manager todeliver successful product launches, ensuring the technical, commercial and marketing components are fully aligned.
• Oversee tracking implementation, funnel readiness, e-commerce configuration and performance measurement frameworks.
• Work closely with the Freelance SEOConsultant to align paid and organic acquisition strategies.
• Incorporate SEO and Answer Engine Optimisation (AEO) insights into campaign planning, ensuring paid advertising and organic content work together to…