Marketing Executive, Specialist Events

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Financial Times Live (FT Live) is the conferences and events division of the Financial Times and its group publications. Our mission is to bring global executive audiences the latest knowledge and opinion while creating opportunities for them to connect with one another.

FT Specialist comprises 17 brands serving niche professional audiences with information that helps them make better decisions and operate more effectively. Its portfolio includes brands such as The Banker, Investors’ Chronicle, fDi, FTAdviser, PWM and Pensions Expert.

We are looking for an event marketing professional to work closely with the Senior Marketing and Project Manager to plan and deliver targeted, integrated marketing campaigns across the FT Specialist events portfolio.

You will help grow and engage our audiences, driving high-quality delegate registrations while increasing awareness of FT Specialist events. Working across print and digital channels, you will build on existing audience relationships, identify new opportunities for growth and help ensure our events attract the quality and seniority of delegates expected from the FT brand.

As part of the FT Specialist events team, you will support campaigns across the full event lifecycle. This includes building and maintaining event websites, briefing creative assets, delivering email, social, print and digital activity, handling relevant client communications, identifying prospective delegates and analysing campaign performance.

• Work closely with the Senior Marketing and Project Manager to plan, implement, handle and analyse event marketing campaigns across the FT Specialist portfolio.
• Support the delivery of weekly, monthly and annual delegate registration targets.
• Collaborate with editorial, content, design, operations and commercial colleagues to develop compelling event propositions, formats and audience strategies.
• Brief creative artwork and promotional collateral with a strong focus on accuracy, quality and attention to detail.
• Coordinate event marketing campaigns across email, social, print and digital channels.
• Build, update and maintain event websites and associated campaign content.
• Handle audience and consumer data sensitively and in accordance with relevant data protection requirements, including GDPR where applicable.
• Use existing and new audience data to develop targeted delegate segments and identify prospective attendees.
• Manage sponsor or client communications where appropriate.
• Work closely with conference production and marketing colleagues to develop a strong…