Head of Demand Generation

Please note:

we’re a remote-first company and offer the flexibility to work remotely within the country listed in the job posting.

At Bitrise, we’re transforming how mobile products are developed and deployed for thousands of customers worldwide. Many customers discover us through events that either introduce them to our platform or help them understand a problem they’re facing and how we can solve it.

As the Head of Demand Generation at Bitrise, you’ll be responsible for developing, implementing, and optimizing our Demand Generation engine across our self‑serve and direct sales GTM motions. You will be responsible for generating high‑quality leads that fuel our sales pipeline and drive digital customer acquisition.

Additionally, you will own and manage our marketing tech stack, working closely with Revenue Operations including sales ops, marketing ops, and product teams to create impactful campaigns that resonate with our target audience and deliver on business objectives.

• A get‑things‑done attitude with an entrepreneurial spirit
• 7+ years of experience in demand generation at B2B SaaS companies, with working for companies in the $10M-$80M ARR range
• Experience with building or rebuilding a Demand Gen engine, not just inheriting or managing one
• Proven track record owning a pipeline number and delivering against it with a small team and realistic budget
• Hands‑on experience with marketing automation (Hub Spot preferred) and CRM (Salesforce), including building workflows, lead scoring, and campaign execution
• Strong analytical skills with the ability to do reverse funnel math, build dashboards, and translate data into actionable decisions
• Experience with developer marketing or technical buyers where traditional B2B tactics don't work
• Experience operating in a hybrid PLG + sales‑led environment and solid understanding of how Demand Gen supports both motions
• Deep familiarity with paid digital (Google Ads, Linked In), ABM, content syndication, email nurture, and event‑driven pipeline programs
• Comfortable with intent data platforms (6sense, Bombora) and knows when to keep the martech stack simple rather than adding more tools
• Actively uses AI tools in their marketing work to move faster, not because it's trendy
• Strong project management skills with the ability to run multiple campaigns simultaneously without dropping things
• Excellent communication and collaboration skills, especially with sales teams
• Experienced people manager, hiring and scaling growth marketing teams

• Experience in Dev Ops, CI/CD, mobile development tools, or developer platforms
• Familiarity with running Demand Gen during a company positioning shift
• Experience working directly with BDR/SDR teams to align outbound and marketing programs

• Own the marketing‑sourced and marketing‑influenced pipeline number across both self‑serve and direct sales motions
• Work backward from bookings targets to define required volume of MQLs, SQLs, and opportunities by channel, by month
• Build and run multi‑channel Demand Gen campaigns: paid digital (Google, Linked In), email nurture, content syndication, webinars, ABM plays, and event‑driven programs
• Execute campaigns hands‑on, not just plan them. Set up campaigns in Hub Spot, manage paid media, write briefs, pull reports, and optimize based on performance data
• Manage and optimize the marketing tech stack with a focus on keeping it lean and effective. Partner with Rev Ops on lead scoring, routing, attribution, and reporting
• Build and maintain dashboards tracking pipeline generated, conversion rates by stage, cost per MQL/SQL, channel ROI, and pipeline velocity. Share these openly with no spin
• Partner with sales and BDRs regularly. Provide the…