Brand and Marketing Director

Job Title:Brand and Marketing Director

Location:London

Reports to:Managing Director

DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need.

So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

We are seeking an exceptional Brand & Marketing Director to lead DeMellier's global brand, marketing and communications strategy. Reporting directly to the Managing Director, this is a pivotal leadership role that will shape the next phase of the company's growth and strengthen DeMellier's position as a leading contemporary luxury brand. Working closely with the Managing Director and Founder, you will define and evolve DeMellier's brand vision, visual identity and creative direction, ensuring every customer touchpoint reflects the brand's distinctive aesthetic, craftsmanship and values.

You will set the creative standard across campaigns, photography, content and communications, balancing exceptional brand building with measurable commercial impact. Leading a high-performing multidisciplinary team across Creative, Graphic Design, PR & Communications, Marketing, Social Media, Content and Brand Activations, you will work in close partnership with Product, E-commerce, Retail, Wholesale and Operations to ensure the brand is consistently expressed throughout the customer journey.

This role is ideal for an inspiring leader who combines strategic thinking with exceptional creative judgement, has experience building premium or luxury brands, and is passionate about creating distinctive brand experiences that drive long-term desirability, cultural relevance and commercial growth.

• Define and execute the global brand and marketing strategy.
• Translate business objectives into integrated marketing plans, budgets and KPIs.
• Act as a strategic partner to the Founder and Managing Director.
• Lead, inspire and develop a high-performing multidisciplinary Brand, Creative & Marketing team.
• Build a high-performance culture through coaching, feedback and succession planning.
• Develop a scalable marketing organisation, evolving team structure, capabilities and ways of working.
• Own the annual brand and marketing calendar, aligning campaigns, launches and commercial priorities.
• Champion cross-functional collaboration across Commercial, Creative, Product, E-commerce, Operations and Customer Experience.
• Define and report against marketing KPIs, ensuring measurable commercial impact and ROI.
• Balance long-term brand building with short-term commercial performance.

• Define, strengthen and evolve DeMellier’s global brand positioning.
• Own and continuously evolve the brand identity, visual language and tone of voice.
• Establish clear brand guidelines and governance across all touchpoints.
• Define the creative vision for seasonal campaigns and integrated brand storytelling in collaboration with the Founder.
• Partner closely with the Art Director on campaign concepts, photography, film and creative execution.
• Oversee creative quality and consistency across all channels…