Senior Go-to-Market Marketing Manager - Retail and Consumer Services

We're seeking a Senior Go-to-Market Marketing Manager – Retail and Consumer Services to become part of our hybrid team based in the United Kingdom. Focused on the EMEA region, this position calls for someone to shape and drive the marketing approach that fuels growth across EPAM's Retail and Consumer Services business and its core sectors.

Acting as the strategic marketing counterpart to leadership within Retail and Consumer Services and Sales, you'll convert market shifts, client needs, and EPAM's strengths into a distinctive go-to-market approach designed to boost visibility, generate demand, and speed up pipeline and revenue expansion.

You'll partner across multiple functions — Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing, and Operations — to bridge client needs within Consumer Services, EPAM's areas of distinction, and how these strengths reach the marketplace.

Responsibilities Craft the overarching go-to-market marketing approach for Retail and Consumer Services, covering long-range vision, value messaging, target audiences, and growth avenues

Turn insights gathered from markets and clients into practical marketing roadmaps shaped by emerging trends, buyer needs, and competitor moves

Build distinctive industry viewpoints and stories that connect EPAM's capabilities to the problems clients face and opportunities in the market

Team up with business and sales leadership to keep marketing goals and metrics aligned with broader growth ambitions

Fuel pipeline growth and faster sales cycles by running combined initiatives that back strategic accounts, sizable deals, and cross-selling potential

Define and bring to life the Retail and Consumer Services offering lineup by pinpointing key solutions and coordinating their rollout

Head up unified go-to-market efforts spanning thought leadership, marketing campaigns, account-based marketing, digital channels, and events

Develop collaborative activities with alliance partners to unlock greater ecosystem potential for marketing and demand generation

Produce sales tools, executive-level playbooks, and thought leadership pieces that reinforce EPAM's standing in the marketplace

Set up a metrics-driven method for tracking performance, refining campaigns, and evaluating marketing ROIRequirementsA decade or more of experience in B2B go-to-market work, industry marketing, or solutions marketing within technology services, consulting, or comparable fields

Deep familiarity with the Retail and Consumer Services sector, including grasp of market shifts, omnichannel patterns, customer experience priorities, and forces driving digital transformation

Demonstrated skill in converting business strategy into concrete marketing plans backed by measurable outcomes

History of shaping positioning, value propositions, and industry-specific messaging for intricate offerings

Background coordinating combined initiatives spanning content creation, thought leadership, ABM, digital efforts, events, and partnership work Confident executive presence with the capacity to serve as a reliable advisor to senior business leaders, sales teams, and client contacts

Skill in leading cross-functional groups within a global matrix structure and swaying outcomes without formal authority

Familiarity with technology ecosystems, covering hyperscalers, independent software vendors, and key strategic partnersA blend of strategic thinking and hands-on execution, guided by data-informed choices

Strong skills in communication, presenting ideas, and engaging effectively with stakeholders

We offerEPAM Employee Stock Purchase Plan (ESPP)
Protection benefits including life assurance, income protection and critical illness cover

Private medical insurance and dental care Employee Assistance Program Competitive group pension plan Cycle scheme, Techscheme and season ticket loans

Various perks such as free Wednesday lunch in-office, on-site massages and regular social events

Learning and development opportunities including in-house training and coaching, professional certifications, and courses

If otherwise eligible, participation in the discretionary annual bonus program

If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program