Creative Designer - Maternity Cover

The Role

This is a key role to support our marketing team by creating eye-catching, on-brand designs that resonate with our audience and bring our adventures, community and stories to life.

This isn't a role to define our visual identity from scratch - that groundwork is already done. It's a role to execute brilliantly within it: producing on-brand, high-quality design across paid ad creatives, organic social, email, and stepping in on new campaign identities when they're needed, always within our existing look and feel.

You'll report to the Head of Content, work remotely (UK-based), and collaborate closely with the paid and organic marketing teams and our in-house product designer.

We're open to this being either a part-time hire or a freelance arrangement.

We're driven by a shared passion for unleashing the transformative power of adventure. We embrace a culture of learning and improvement, constantly evolving how we work to suit the challenges we face. You'll find a supportive, collaborative environment where ideas are valued, feedback is encouraged, and experimentation is part of our DNA.

• Work with the marketing team to develop creative concepts and ideas that support campaign objectives, including new campaign identities where needed - always within our established look and feel.
• For launches and campaigns, create a cohesive set of design assets that flex across paid ads, organic social, and email - maintaining one consistent look and identity throughout.

• Design scroll-stopping, on-brand paid ad creatives for Meta, Google, programmatic channels, and other paid platforms.
• Experiment with different formats at scale - statics, carousels, GIFs - while maintaining a consistent visual identity.
• Act on creative performance data - comfortable working to improve metrics like CTR and conversion rate, with bonus points for experience running creative tests at volume (e.g. creative variant testing, systematic A/B testing).
• Basic dashboard literacy - able to read performance data at a working level, as part of feedback loops with the paid and CRO teams.
• Comfortable working to a creative brief, as well as supporting the briefing and feedback process when working with external agencies.

• Create visually compelling designs that work seamlessly across various screen sizes and devices, ensuring an optimal user experience.

• Create templates and bespoke assets for organic social campaigns.
• Stay aware of platform-specific safe zones when designing social creative.

• Design reusable and flexible email elements for newsletters and campaigns

• Work within our established illustration style to create new, reusable visuals wherever they're needed.
• Create fun info graphic-style and hand-drawn illustrative content - flow charts, infographics, and similar diagrammatic work.

• Support the video team, ensuring brand guideline adherence and elevating the look of graphics within video content.

• Write short-form copy for both paid and organic creative - not just the design, but the words within it (e.g. writing the copy for a paid carousel).
• Get into the mindset of a persona or customer desire, producing varied wording that engages and drives clicks.
• Enjoy wordplay and have fun with language, while following MBA's tone of voice.

• Review and provide feedback on visual product design work (app/web UI) and video creative to help maintain brand consistency across product surfaces.
• Support creative needs for new trip launches, campaigns, or one-off projects, as well as ad hoc support and requests from the wider team.

• 3-5 years experience working within a brand marketing team or creative agency.
• Proven experience designing for digital platforms, particularly paid ads, social channels, and email.
• Comfortable producing a consistent set of assets across multiple channels (paid, organic, email) for a single campaign or launch, adapting format without losing cohesion.
• A strong eye for hand-drawn or digital illustration, with the ability to follow an established style and create fun info graphic-style, diagrammatic content (flow charts, infographics, etc.).
• Ability to write short-form copy for ads and organic content, tailored to a persona or customer desire, that engages and drives clicks - and enjoys the wordplay along the way.
• Meticulous…