Head of Marketing & Growth - Financial Services Payally GLOBAL

Head of Marketing & Growth - financial services

PAYALLY GLOBAL

London, UK
· Remote

Description

We are seeking a high-performing, commercially sharp
Head of Marketing & Growth
to lead our global marketing strategy across an international group of financial entities. Operating at the intersection of brand reputation, regulatory compliance, and revenue generation, you will be responsible for building an unstoppable lead generation engine for our Sales and Relationship Management (RM) teams, establishing market authority across multiple jurisdictions, positioning the group as a top-tier employer, and driving full-funnel client acquisition and retention.

Reporting directly to the Chief Commercial Officer (CCO), you will treat marketing as a measurable revenue driver rather than a cost center.

• Build, execute, and scale inbound and outbound lead generation engines (Linked In Ads, Google Search, programmatic, targeted email campaigns) across international target markets.
• Develop hyper-personalised ABM campaigns (bespoke content, customised landing pages, targeted outreach) aimed at securing enterprise, corporate, and institutional clients.
• Equipping RM and Sales teams with high-converting sales collateral, pitch decks, case studies, automated nurture sequences, and objection-handling battle cards.

• Collaborate with Operations and Compliance teams to minimise drop-offs during KYC/AML and corporate verification processes by optimising onboarding messaging and client communications.
• Design automated lifecycle marketing sequences, market update digests, and fee/product promotion structures to increase transaction volume and maximize Customer Lifetime Value (LTV).

• Maintain unified brand identity, visual standards, and messaging across all global group entities, adapting to regional cultural and market nuances.
• Oversee market reports, whitepapers, press releases, and executive op-eds to build deep institutional trust and position the group as an industry authority.
• Work closely with Legal and Compliance teams to ensure all promotional activities strictly adhere to local regulatory standards across operating jurisdictions (e.g., FCA, MiFID II, regulatory promotion rules). Establish fast-track workflows for legal approvals.
• Oversee content strategy and growth across Linked In, You Tube, Twitter/X, and specialised regional financial platforms.
• Implement social selling frameworks and personal branding strategies for senior executives and Relationship Managers to drive organic commercial inquiries.
• Proactively manage online reputation, Glassdoor reviews, and digital media sentiment, establishing crisis response protocols during market volatility.

• Partner with HR to define and market the group’s culture, positioning the organisation as a top choice for elite sales, compliance, tech, and financial talent globally.
• Create targeted digital recruitment campaigns, employee spotlight videos, and culture content to attract high-caliber professionals in competitive international markets.

• Plan, manage, and execute participation in major international financial summits, industry trade shows, private VIP round tables, and regional networking events.
• Coordinate targeted outreach prior to events to secure C-suite client meetings, combined with strict post-event lead capture and rapid sales follow-up protocols.

• 6+ years of marketing leadership experience in financial services, corporate banking, Fin Tech, cross-border…