Head of Marketing, Smartphone

Join to apply for the Head of Marketing, Smartphone role at Nothing

Join to apply for the Head of Marketing, Smartphone role at Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.

This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.

We're not here to follow the rules. We're here to make better ones.

About Nothing

Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.

Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.

The Role:

We’re looking for an experienced and visionary Head of Smartphones Marketing to lead the strategy and execution across our smartphones portfolio. This individual will be the business lead for marketing across the smartphone product line, taking full ownership of driving the success of the category through effective strategy, innovative campaigns, and seamless collaboration across departments. In the short-term this role will also be responsible for software marketing, as it grows within the business.

You’ll be responsible for defining the why, who, and how behind every launch, leading cross-functional teams to build positioning, messaging, and campaigns that break through culture and the smartphone segment. You will work closely with Product, Sales, GTM, Creative, and other teams to ensure product launches and lifecycle management meet company objectives and deliver exceptional customer experiences.

This role requires a rare mix of strategic thinking, creative flair, and operational excellence. It’s for someone who can inspire teams across continents, guide bold work, and stay sharp under pressure.

Key Responsibilities:

Business Leadership & Strategy:

• Develop and execute the marketing strategy for the smartphone category, ensuring alignment with company vision and market positioning.
• Own the end-to-end marketing performance for smartphones, including brand positioning, customer acquisition, and lifecycle marketing.
• Drive the marketing vision and roadmap for smartphones, aligning it with broader business objectives and product goals.
• Collaborate closely with Product and GTM teams on the smartphone product roadmap, ensuring that consumer-centric decision-making remains at the core of the strategy.
• Lead cross-functional collaboration with Product, Sales, Creative, Operations, and other departments to ensure alignment and successful execution of smartphone product launches and ongoing campaigns.
• Work with product development and innovation teams to ensure that marketing strategies reflect customer insights, product features, and market trends.

Marketing Execution & Campaign Management:

• Oversee and execute all marketing campaigns and activities related to smartphone & software products, from pre-launch through to post-launch and lifecycle management.
• Develop and implement go-to-market strategies, ensuring all marketing touchpoints (digital, social, retail, influencer, etc.) are aligned and impactful.
• Manage the lifecycle of smartphones & software…