Ecommerce Trading & Optimisation Manager

Ecommerce Trading & Optimisation Manager

Reports to:Senior Ecommerce Manager

Location:Canary Wharf (Head Office)

Function:Ecommerce

The Ecommerce Trading & Optimisation Manager owns the day-to-day commercial performance of the Frive website: how the range is merchandised, how the pages read, and how well the site converts. This is a dedicated on-site role, created because trading, digital merchandising, product content and conversion optimisation deserve one owner rather than being shared out across a broader remit.

Reporting to the Senior Ecommerce Manager, you take on the site itself — ranging and merchandising decisions, personalisation, the conversion optimisation programme, product detail page quality, and the weekly trading rhythm. The Senior Ecommerce Manager retains the ecommerce P&L, channel strategy, the promotional calendar and supply chain coordination, and you work to the commercial targets they set.

This is an individual contributor role with no direct reports. What makes it possible at this scope is AI. We expect you to use Claude and similar tools to build landing pages, generate and iterate test variants, draft and scale product content, and pull your own analysis — doing in a day what would previously have taken a week and a queue behind a developer.

You will work alongside the eCom Exec, who handles deeper technical and platform work; in practice you build and ship the majority of your own page and test work, and hand over what genuinely needs engineering.

• Using Claude and comparable AI tools to build and iterate landing pages, product page modules, promotional templates and test variants — taking ideas to live pages without waiting on a development queue.
• Producing multiple variants of a test quickly, so the constraint on our testing programme is traffic and prioritisation rather than build time.
• Using AI to draft and scale product copy, meta content, category descriptions and on-site messaging, then editing to brand voice rather than publishing raw output.
• Building your own analysis and reporting with AI assistance — querying data, summarising test results, spotting patterns across product and category performance.
• Applying judgement about where AI output is safe to ship and where it is not: nutritional, allergen and ingredient information always requires human verification and sign-off before it goes live, without exception.
• Sharing what works. As the first hire using these tools day to day, you will set the practical standards other people in the team follow.
• Owning the day-to-day trading of the website: ranging, category and collection merchandising, on-site search and sort order, and cross-sell and upsell placement.
• Designing and running personalisation across the site — tailoring recommendations, collections and merchandising by customer segment, purchase history and behaviour — and proving the uplift it delivers.
• Driving average order value and basket size through merchandising: bundles, cross-sell, threshold mechanics, subscription add-ons and range architecture.
• Running the weekly trading rhythm — reviewing performance by product, category and landing page, and acting on what you find within the same week.
• Building and merchandising landing pages for new product launches, limited releases, seasonal ranges and promotional activity, against the calendar agreed with the Senior Ecommerce Manager.
• Maintaining a prioritised backlog of site improvements, sequenced by expected commercial impact against effort to build.
• Owning the CRO programme end to end: research, hypothesis, test design, analysis, and rolling out what wins.
• Prioritising a focused testing roadmap suited to our traffic volumes, concentrating on the…