Brand Marketing Manager

Company Description

RSL Group is a global creative education business supporting learners, educators and creative professionals around the world.

The Group brings together RSL Awards and Rock school. RSL Awards delivers qualifications,assessments and publishing across music,performing arts and vocational education,while Rock school supports music teachers and schools with performance-focused curriculum, resources, digital tools and franchising opportunities.

At RSL we believe our success is down to the people who work for us. We are committed to providing opportunities for professional growthand development in a work environment thatis innovative, dynamic and supportive, which values professionalism and academic rigour atits core.

We’re looking for an ambitious and creative

Brand Marketing Manager to help tell our

story and grow the reach of our brandsacross the UK and around the world. You’lllead the development of inspiring brand campaigns, shape our content strategy,oversee organic marketing activity across

social media, email and PR, and work closely with our creative team to produce engaging content that resonates with educators,learners and industry professionals.

This is a role for someone who enjoys

combining creativity with commercial thinking. You’ll collaborate across the business, manage our Marketing &Communications Co-ordinator, work alongside specialist SEO and creative

partners, and use insight and data to continually improve performance. Most importantly, you’ll play a key role in helping more people discover the opportunities thatRSL creates through music, performing arts

and creative learning.

If you’re passionate about building meaningful brands, creating impactful

campaigns and making a difference through education and the arts, we’d love to hearfrom you.

• Conceptualise, plan, and execute multichannel creative brand campaigns that build equity, strengthen market positioning, anddrive top-of-funnel awareness across key customer audiences.

• Design and manage the organic distribution strategy across social media channels, email newsletters, public relations activity,and community engagement initiatives to maximise brand reach and audience engagement.

• Build and maintain the global marketing content calendar, ensuring alignment with business priorities and a consistent brand voice across all customer-facing touchpoints.
• Partner with the Senior Graphic Designer and Videographer to develop visually distinctive, high-impact creative assets that support campaign objectives and reinforce brand identity.

• Work closely with the Freelance SEOConsultant to incorporate keyword research,search intent insights, and SEO best practices into content planning and campaign development, improving visibility and organic performance.

• Analyse campaign, content, and channel performance data to evaluate effectiveness, optimise audience targeting, and refine creative messaging to improve engagement and results.

• Monitor and manage brand and organic marketing budgets, ensuring resources are allocated effectively and marketing activity delivers maximum return on investment(ROI).

• Act as a guardian of the organisation’s brand identity, ensuring consistency of messaging,visual standards, and tone of voice acrossall markets, channels, and customer interactions.

• Work collaboratively with Product, Business Development, Customer Services, Education,and International teams to support business objectives, product launches, events, and strategic initiatives through effective marketing activity.

• Monitor market trends, competitor activity,and…