Senior Manager, Brand Integrity - Squishmallows

Senior Manager, Brand Integrity - Squishmallows

Job Category
:
Brand

Requisition Number
: SRMAN
003377

• Posted :
  July 10, 2026
• Full-Time
• On-site

Showing 1 location

London, LND N78LE
, G

As the Senior Manager, Brand Integrity, you’ll play a pivotal role in protecting, elevating, and expanding the magic of Squishmallows across the globe! Reporting directly to the VP of Brand Integrity, you will bridge the gap between creative excellence and sharp business acumen. You will collaborate closely with world-class licensees and internal partners to ensure our signature quality, plush consistency, and demographic-spanning charm shine through every consumer touchpoint.

As the day-to-day champion for our partners, you will lead creative direction, streamline approvals, drive process improvements, and inspire a talented team. Come join one of the world's biggest toy-making companies and help us shape the future of play!

Act as the primary creative contact for assigned licensees by leading regular meetings, sharing clear creative direction, and translating trend insigh ts into brand-aligned strategies tailored for various customer age ranges and retail channels

Review and comment on product designs, packaging, marketing collateral, and pre-production samples to ensure strict alignment with brand identity, age-appropriate appeal, and signature quality

Collaborate cross-functionally with retail, marketing, social, global events, and business teams to maintain strategic alignment, support business objectives, and elevate brand presence across the category

Monitor product approval calendars, seamlessly manage multiple deadlines, and support the on-time delivery of assets and reviews in a fast-paced environment

Curate compelling creative assets and product mock-ups to inspire licensees, influence collections, and provide robust, hands‑on creative solutions using your graphic design skills

• Manage, mentor, and inspire a team of direct reports, fostering a collaborative, inclusive environment that values professional growth, accountability, and high creative standards
• Manage and mentor direct reports, fostering professional growth and high creative standards.
• Delegate effectively across projects, providing constructive feedback and ensuring accountability.
• Promote a collaborative and inclusive team environment that values curiosity, ownership, and innovation.

7+ years of experience in brand management, marketing, licensing, or a related field within the consumer goods industry, ideally in a design‑focused or creative strategy role

3+ years of direct leadership experience with a proven track record of managing, mentoring, and delegating effectively to team members

Expert‑level proficiency in Adobe Creative Suite (specifically Illustrator and Photoshop) with strong hands‑on graphic design capabilities

Deep understanding of branding principles, manufacturing constraints, product development cycles, and mass/specialty market design awareness

Exceptional organizational, time management, and presentation skills with the ability to confidently present creative direction and brand decisions to internal stakeholders and external partners

A proactive, collaborative, and solutions‑oriented mindset with the ability to interpret trends across multiple age groups and product categories

Bachelor's degree in Marketing, Design, Business, Brand Management, or a related field is a plus

Prior experience specifically within the toy industry is a plus

This job description is intended to outline the primary duties and responsibilities of the role and is not an exhaustive list of all tasks that may be required. Duties, responsibilities, and activities may be varied, or new ones…