Category Analyst - EU

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

We have an exciting opportunity for an ambitious, passionate, and driven Category Analyst to join the Europe Marketing team!

In this newly created role, you will support the Category Manager in driving performance and operational excellence of the
Skin & Fragrance portfolio, with strong ownership of analytics, forecasting, and cross-functional coordination.

• Support execution of category strategy to deliver sales, market share, and portfolio growth.
• Assist in building category plans, innovation support, and portfolio updates.
• Own category performance tracking and reporting, providing regular insights on sales, market share, and product productivity.
• Analyse overall portfolio performance, highlighting underperforming and high-potential SKUs and supporting optimisation decisions.
• Track NPD performance, including launch metrics, sell-through, and post-launch evaluation.
• Support end-to-end launch management and ensure strong execution across markets.
• Support and coordinate forecasting activities, including NPD volumes and ongoing demand planning inputs.
• Manage key operational product elements across the category, including:
  Sampling (volume planning, allocation, usage tracking), Post-production units (PPUs) coordination with functional stakeholders for forecasting and deployment.
• Tokens of appreciation (TOAs): forecast management and support for regional adaptation/development.
• Partner with supply chain teams to support availability and minimise risk of stock issues.
• Conduct competitor and market analysis to identify growth opportunities.
• Support pricing, positioning, and lifecycle management tracking.
• Accuracy and quality of category and portfolio reporting with NPD tracking and post-launch analysis effectiveness.

• You will report directly into our Head of Marketing, EU.
• You will work closely alongside the EU Marketing team, Commercial, PR, Global, as well as cross functionally with the wider EU Function.

• You have some experience within Marketing, ideally within beauty, fashion, luxury or retail.
• You have strong analytical and commercial experience, with experience in product or category or brand.
• Data-led but creatively aware - understanding the balance between performance and brand.
• You are a strong collaborator and work well in a fast paced environment; you can pivot with ease, bringing a positive attitude!
• An excellent communicator, you can effectively articulate your point of view and know how to build strong cross…