Social Media Manager

Studio Paskin is looking for a creative and curious Social Media Manager to lead our social media strategy and transform how we create and share content across the group.

Part-time (20 hours per week)

We are a collection of some of London’s most distinctive restaurants, bars and hospitality spaces – including The Palomar, The Barbary, The Barbary Notting Hill, The Blue Posts, The Mulwray and the Michelin-starred Evelyn’s Table.

Each has its own identity, personality and audience. Your job will be to get underneath what makes each one special and translate that into social content that feels authentic, relevant and unmistakably ours.

This is a hands-on creative role. You’ll own our day-to-day social channels, but you won’t be doing it from behind a desk. You’ll spend time in the restaurants, getting to know our teams, finding stories, capturing dishes, people and moments, and turning the life of Studio Paskin into content people want to engage with.

You’ll be: A natural storyteller. You have an instinct for finding the thing worth talking about — a new dish, a brilliant team member, the energy of a service, a supplier story, a cultural moment or something happening behind the scenes — and know how to turn it into compelling social content.

Social-first: You genuinely understand how people consume content now. You’re immersed in Instagram and emerging formats, understand what makes people stop scrolling, and are constantly curious about how platforms, audiences and behaviours are changing.

A content creator: You’re confident filming, photographing and editing content yourself. You’re equally happy behind the camera, directing someone else or appearing in content when the idea calls for it.

Editorially strong: You understand that good social media isn’t just about producing more content. You’ll have excellent judgement around what we should say, how we should say it and what belongs on each brand’s channels.

Culturally curious: Food and hospitality are central to what we do, but our references have always gone much wider. Music, art, design, fashion, travel and the city around us all influence Studio Paskin. You’ll be interested in that wider world and able to bring it naturally into your work.

Organised and self-starting: This is a part-time role with a broad remit, so you’ll need to know how to prioritise, plan ahead and create your own momentum while still being able to react quickly when something unexpected is worth capturing.

• Own the social media calendar across Studio Paskin’s brands, planning a consistent rhythm of relevant, high-quality content.
• Lead the day-to-day running of our social channels:
  concepting, creating, writing, editing, scheduling, publishing and community management
  .
• Spend regular time across our venues, building relationships with restaurant teams and uncovering the people, dishes, events and behind-the-scenes stories worth sharing.
• Create engaging social-first photography and video
  , including short-form video, Reels and other evolving formats.
• Write copy that captures the distinct voice of each brand while still feeling part of the wider Studio Paskin world.
• Develop repeatable content series and formats that build recognition and give our channels a stronger identity.
• Organise and manage professional photography and videography shoots, developing clear briefs alongside the Head of Marketing and coordinating external creatives.
• Stay close to cultural, hospitality and social-media trends, responding intelligently to relevant moments rather than simply following trends for the sake of it.
• Manage and engage with our online communities, ensuring our channels feel as warm and hospitable as our restaurants.

• Previous experience managing…