PR Manager

We’re looking for a brilliant PR Manager to build Treatwell’s reputation and share of voice across Europe.

Sitting within our Global Brand team, you’ll lead PR across industry, consumer and corporate communications. You’ll help make Treatwell famous with beauty customers while strengthening our position as the platform shaping the future of the hair and beauty industry.

This is a strategic and hands‑on role. You’ll set the European PR strategy, manage our network of agencies and work closely with local teams to turn global stories into locally relevant moments. From consumer campaigns and cultural trends to industry insight, product innovation and partner success stories, you’ll find the stories that earn attention and build credibility.

You’ll need to understand both sides of our marketplace: the consumers looking for their next treatment and the salon professionals building their businesses on Treatwell.

• Develop and deliver an integrated PR strategy across Treatwell’s European markets, supporting our brand and commercial priorities.
• Build Treatwell’s share of voice across consumer, beauty, business, technology and industry media.
• Create a clear, proactive communications calendar spanning campaigns, cultural moments, company news, product launches, industry trends and thought leadership.
• Balance global consistency with the local relevance needed to make stories land in different European markets.
• Identify opportunities for Treatwell to lead conversations about beauty, technology, entrepreneurship and the future of the industry.

• Lead PR for Treatwell’s brand campaigns, partnerships, activations and key trading moments.
• Turn Treatwell’s data, expertise and customer behaviour into timely, culturally relevant stories.
• Build strong relationships with beauty, lifestyle, travel and consumer media across Europe.
• Work closely with Brand Marketing, Social, Content, Influencer and Creative teams to create joined‑up campaigns with earned potential built in from the start.
• Keep Treatwell connected to beauty culture, emerging treatments, talent, trends and the conversations shaping how people discover and book beauty.

• Position Treatwell as a trusted authority and champion for hair and beauty professionals.
• Develop compelling stories about our partners, technology, innovation and contribution to the industry.
• Build strong relationships with beauty trade, business, technology and entrepreneurial media.
• Create thought leadership platforms for senior leaders and internal experts, including commentary, bylines, interviews, speaking opportunities and industry events.
• Work closely with Commercial, Product and Supply teams to uncover proof points, partner stories and industry insights that demonstrate Treatwell’s value.
• Ensure the voices and realities of salon owners, stylists and beauty professionals are represented authentically in our communications.

• Manage Treatwell’s European PR agencies, in collaboration with Local Marketing Managers and Country Leads, setting clear briefs, priorities, targets and standards.
• Ensure agency plans are strategically aligned, locally relevant and delivering measurable value.
• Work closely with local market teams to identify opportunities, adapt global narratives and activate campaigns effectively.
• Give markets the tools, messaging and assets they need to move quickly while protecting a consistent Treatwell narrative.
• Review agency performance, budgets and ways of working, continually improving the effectiveness of our PR model.
• Build strong relationships across markets and create a collaborative PR community that shares ideas, opportunities and learnings.