Social Media and Insights Manager

Location: Greater London

*** Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.
***** Overview
* * We are seeking a self-motivated, creative and detail-oriented professional to help drive social media activities in support of Stella McCartney’s overall communication goals. The ideal candidate will be eager to engage in new projects, have a deep passion for all things social and digital, and a love for fashion and luxury. Reporting into the Head of Content Strategy, they will be a creative social storyteller who excels at building stand-out visual content on their own using native editing tools and content creation platforms.

They will independently manage organic social media channels, plan content calendars as well as look after the everyday community management, scheduling/posting, reporting and competitor analysis.  
** Your Mission:
*** Gatekeeper of all content briefing process for social media channels.
* Main content creator – shooting and editing content all the way through to delivery (working with line manager and creative services teams as needed).
* Review and analyse content data in order to inform strategy, pivoting when needed in order to create engagement.
* In charge of content creation for Tik Tok and visual content for various social media platforms including but not limited to Instagram, Facebook, Linked In, You Tube and Pinterest.
* Focusing on Instagram Reel and Tik Tok video content shot in the field and in-office using existing materials or producing new ones from shoots, behind the scenes, etc.
* Plan, execute and produce editorial content working with Editorial team to amplify storytelling across various social channels.
* Own social copywriting, working closely with the Head of Content Strategy to safeguard social-first brand tone and messaging.
* Attend relevant events for the brand when needed such as shoots, PR & Influencer events, Fashion Shows to brief, capture, edit and produce social media content.
* Support with the development of social media content strategies and key programming throughout the year.
* Work with the Social and Copy Assistant and the Head of Content Strategy in creation of social grid, content planning, creative guidelines and content pillars within social ecosystem.
* Own management of test account and social media grid documents to plan upcoming campaigns and social communications plan.
* Work with Global Head of Social Media on special projects with high profile influencers and bloggers, strengthen the relationship and generate social first content to help increase engagement.
* Management of all social media channels and being the brand’s voice – including daily posts, community management and reporting, across Instagram, Facebook, Tik Tok, Linked In, Pinterest, Snapchat and You Tube.
* Work collaboratively with local teams in China and Japan aligning global content plan and distributing necessary assets, copy and links for Weibo, WeChat, RED and LINE channels.
* Plan and coordinate execution of new initiatives to help grow the social fan base across all our social platforms.
* Support with the development of social media strategies and key programming throughout the year.
* Manage social content briefs submit to Creative Services and implement a strategic approach to content mix for both Global and Eastern social media platforms (product, press, UGC, local festivities, etc).
* Develop clear and measurable KPIs, implement performance metrics and goals with ongoing optimisations.
* Regular performance reviews:
Content, audience, social listening tools, competitors.
* Share deep social platform expertise, learnings, trends, formats, nuances - develop…