Creative Lead

Bauer Media Outdoor is one of the UK’s leading Out of Home media owners and infrastructure companies, with more than 33,000 advertising sites in our portfolio. Our talented team of over 600+ people work in 14 locations across the country, creating and delivering some of the most memorable advertising campaigns in the UK.

We are committed to providinga

Platform for Brands and a Platform for Good. We’re transforming our estate and practices. We’re building a sustainable business that benefits our many public, partners, and advertiser stakeholders through the provision of ad-funded social infrastructure, digital innovation, and proactive efforts that benefit society.

The Bauer Media Outdoor Way helps us deliver more impact for advertisers, with more value for communities, and less impact on our planet.

The Creative & Experiences Lead sits within the Create Team - Bauer Media Outdoor’s creative solutions team.

The role provides creative leadership across selected client and agency engagements, partnering with the Creative Agency Partner and Commercial teams to develop strong creative ideas, campaigns and experiences.

The Creative & Experiences Lead will shape the team’s creative output, raise creative standards and lead the development of exceptional audience and brand experiences – from experiential campaigns and special builds to interactive installations and technology-enabled OOH.

The role is about turning commercial opportunities and client briefs into compelling creative solutions that grow revenue, strengthen agency relationships and showcase what’s possible through Out of Home.

The role reports to the Head of Creative Solutions.

Team leadership:

• Line management of all producers, including coaching & development.
• Partnering with the Creative Operations Manager to ensure the right creative talent is assigned to each brief.
• Contributing to business development with the Creative Agency Partner.
• Contributing to continuous improvement of workflow and process with the Creative Operations Manager.

Creative solutions:

• Ensuring creative excellence across all responses and leading the response on priority briefs.
• Leading concept development and pre-sales activity.
• Defining the central creative idea and audience journey behind physical and digital brand experiences.
• Working with Creative Operations and stakeholders to turn ambitious ideas into feasible, deliverable concepts without losing their creative impact.
• Building a pipeline of proactive, sellable ideas inspired by priority locations, cultural moments, audience behaviours and advertiser categories.
• Review of Campaign Plans, to ensure creative quality.
• Contributing to product & portfolio discussions to ensure the team’s creative offering matches client needs.
• Contributing to creative solutions new product development.

Creative & commercial partnerships:

• Partner with Commercial teams to increase conversion of creative opportunities into booked campaigns and drive incremental revenue.
• Contributing, with support from the wider team and Marketing, the Create comms and content plan.
• Contributing to BMO thought leadership.

We’re open to candidates from a range of creative backgrounds. You don’t need previous OOH experience, but you will need a strong creative mindset and the ability to think about how ideas can translate into engaging audience experiences across the OOH environment.

• An experienced creative thinker with a strong portfolio across integrated, experiential, special-build or brand experience work.
• Able to turn client briefs, commercial challenges and audience insights into compelling creative ideas.
• Experienced in leading creative development from the initial idea through to execution.
  
  A strong eye for…