Chief Marketing Officer​/Global Marketing Director

About DSP:

DSP is a technology services group with revenues of c.£72m, operating across the UK, North America, and a Global Capability Centre (GCC) in India. The Group specialises in Oracle-centred managed services, professional services, and technology resale, with growing capability in Microsoft/Azure, data, and AI.

Backed by LDC since October 2023, DSP is executing a four-year Value Creation Plan (FY26–FY29) and the creation of One DSP - a single, integrated operating model across all regions.

This newly created role will be the single Group-level owner of DSP's go-to-market strategy and marketing engine across all regions: brand, website and collateral, campaigns and communications, marketing-led demand and lead generation, customer insight and proposition development, and vendor alliances, unified across the UK and North America.

The mandate is to build DSP's Group-level strategic marketing capability and the systematic, measurable demand engine that feeds both regional sales organisations - ICP-driven pipeline, catalogue-led propositions marketed through a single Hub Spot system, and the brand, insight, and analyst foundations that support materially larger deal sizes and the recurring-revenue trajectory.

• Own global marketing strategy: market selection, proposition-market fit, and the investment cases for new growth vectors, agreed with the CEO/Board.
• Own Group pipeline generation: marketing-sourced and marketing-influenced pipeline targets agreed at appointment, supporting Group qualified pipeline coverage of ≥2.5x.
• Partner with the UK Chief Revenue Officer and the MD North America - who retain regional revenue accountability - on a single view of pipeline, conversion, and demand mix across both regions.
• Support the Group ARR trajectory to a 50% recurring mix by FY29 and the NRR path through proposition development, packaging, and campaign focus on recurring-revenue offerings.
• Champion market share growth in priority markets and verticals, generating the demand that underpins the plan's committed regional outcomes.
• Support the shift in average new-business and campaign targeting.

• Own the Ideal Customer Profile and priority-vertical strategy across all DSP regions, embedded in 100% of opportunity qualification in all regions and refreshed as evidence accumulates.
• Lead the marketing commercialisation of the Product and Services Catalogue with the CEO and CTO
  -proposition messaging, packaging, and launch.
• Partner with the regional sales leaders and the CFO on the end-to-end Hub Spot process - pipeline definitions aligned to the CFO's metric glossary, conversion analytics, and 100% ICP and vertical tagging - so marketing and sales operate one measurable funnel.
• Lead the proactive EBS/end-of-life migration campaign motion, converting install-base risk into marketing-sourced pipeline before competitors reach those customers, with the regional sales teams executing the resulting opportunities.
• Partner with the CTO to ensure solutions-architecture capacity, clean qualification handoffs, and joint ownership of win themes on strategic deals.

• Own the group marketing engine in full: brand, campaigns, and communications across all markets, building DSP's Group-level strategic marketing capability.
• Own the global marketing budget and spend, ensuring disciplined allocation and control, and track ROI by linking investment to sourced and influenced pipeline, conversion, revenue and customer acquisition economics to optimise spend across campaigns, channels, regions and partnerships.
• Design and run marketing-led demand and lead generation into the sales…