Senior Digital Marketing Manager, European Hotels

Senior Digital Marketing Manager (Portfolio - 11 Hotels across Europa)

Location:

London (with regular travel across Europe)

We are an owner-operated international hospitality group, with European operations based in London. The portfolio includes 11 hotels across key European cities, spanning the Miiro lifestyle brand, the established K+K Hotels collection, and a landmark historic hotel in Hamburg.

We believe in a more thoughtful and personal way to travel - one that brings guests closer to the character of each neighbourhood. Creating "Brilliantly Considered Stays" sits at the heart of everything we do, leaving guests inspired and connected to the places they visit.

We are looking for an experienced Senior Digital Marketing Manager to play a pivotal role in driving direct revenue growth and elevating our digital marketing performance.

Reporting to the Marketing Director, this is a strategic leadership role responsible for defining and implementing Miiro's digital marketing strategy across the portfolio. You will lead digital performance across paid media, SEO, website optimisation, CRM and email marketing, ensuring all activity is aligned to commercial objectives and delivers measurable results.

Working closely with Executive Leadership, Commercial, Brand Marketing and hotel teams, you will provide expert guidance on digital investment, performance measurement and growth opportunities while managing a network of specialist agency partners.

• Support the development of Miiro's annual digital marketing strategy and lead its execution across the portfolio.
• Translate commercial priorities into clear digital objectives, channel strategies and investment plans.
• Forecast  performance and identify opportunities to drive direct revenue growth.
• Manage digital marketing budgets, forecasting and investment allocation.
• Monitor key commercial and digital performance metrics and provide strategic recommendations to stakeholders.

• Define and lead the paid media strategy across Paid Search, Performance Max, Paid Social, Display and Metasearch.
• Oversee agency planning, execution and optimisation while holding partners accountable for results.
• Evaluate customer acquisition costs, return on advertising spend (ROAS), incrementality and overall marketing effectiveness.
• Identify portfolio-wide opportunities to improve performance and share best practice across hotels.

• Establish portfolio-wide measurement frameworks, KPIs and reporting standards.
• Ensure robust tracking and governance across websites, booking journeys and marketing platforms.
• Use Google Analytics, Google Tag Manager and Looker Studio to deliver meaningful insights and recommendations.
• Translate complex data into clear, actionable business intelligence for senior stakeholders.

• Lead Miiro's SEO, AEO and GEO strategies to maximise digital visibility and direct bookings.
• Work closely with SEO specialists, web development partners and content teams.
• Ensure search optimisation is embedded into website developments, new hotel launches and content initiatives.

• Own the website conversion optimisation roadmap across the portfolio.
• Identify and prioritise improvements that enhance user experience and booking conversion.
• Collaborate with commercial, brand and digital partners to balance storytelling, guest experience and revenue performance.

• Define the CRM and email marketing strategy across the customer lifecycle.
• Oversee audience segmentation, automation programmes and performance reporting.
• Create frameworks that enable hotels to execute effective local CRM campaigns while maintaining brand consistency.

• Manage specialist agencies across paid media, SEO, analytics, CRM and web development.
• Define success measures and ensure partners deliver against agreed objectives.
• Equip hotel marketing teams with practical tools, frameworks and guidance to improve digital performance.
• Build digital marketing understanding across the business and influence stakeholders at all levels.

We're looking for a commercially minded digital marketing professional who combines strategic thinking with strong analytical capability and hands-on channel expertise.

You will ideally have:

• Significant digital marketing experience, ideally within…