Assistant PR Manager - EU

About Charlotte Tilbury Beauty

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC.

Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

We are looking for a creative, talented and passionate PR Assistant Manager to join our Europe team, to
work across all areas of PR, focusing on driving the brand and product strategy for engaging media (consumer and corporate), VIP, influencers and makeup artists. This role will work very closely with the regional PR agencies (Germany, Italy, Ireland) to develop, implement, report and analyse strategic PR plans to launch new territories, stores, NPD, brand partnerships and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales.

This role will report into one of EU’s PR Managers, and the role will involve working very closely alongside Head of Communication for EU, Global PR and Marketing teams as well as EU Marketing, Commercial, Education and Training team.

• Support PR manager to develop strategies and exceptional PR plans tailored to the European countries, to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences and drive sales.
• Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content.
• Be the key partner to our in‑market agencies. Develop and secure consistent, regular, quality and on‑Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI.
• Work closely with the commercial teams to build retailer relationships, develop, and execute plans to boost retailer moments.
• Drive a digital focus to support our owned e‑comm channel, affiliate program and professional makeup artist program within Europe.
• Work closely with marketing to devise and deliver record breaking launch activity for each new launch (product or region).
• Create and execute communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives.
• Propose launch plans for key NPD activity and marketing campaigns
• Deliver plans for securing and utilising celebrity and digital influencer credentials.
• Manage relevant VIP and talents with the support of PR manager and Global, alongside sample Management
• Key reporting on KPIs and tracking result and support on budget management.

• You will sit in our EU PR team, reporting directly into our wonderful PR Manager,…