Content Officer

We are working towards a day when every community, whatever the socio-economic background of its residents, can thrive without being fearful of crime. We are looking for talented, committed and mission-aligned individuals who will drive us towards achieving our ambitions.

Police Now recruits and trains graduates and career changers with leadership potential to become inspirational police officers and outstanding crime fighters on our National Graduate Programme. Graduates can pursue a variety of specialisms working in Neighbourhood Policing, as a Detective or within Counter Terrorism or Economic Crime units.

Police Now aims to create systemic change. We need highly capable impactful staff to support the recruitment and development of our officers and to cultivate strong relationships with partner forces and the wider sector.

The purpose of your role

Your work will have a direct impact on transforming the future of policing and our communities by creating engaging content that attracts, inspires and supports exceptional and diverse graduates throughout their journey into our National Graduate Programme.

As a Content Officer, you'll work as part of the Brand, Marketing and Communications team to develop compelling written and visual content that brings our mission to life.

You will develop content from idea through to delivery, producing copy and assets that drive engagement and applications, and support candidate communications across the recruitment lifecycle, from attraction through to onboarding. Working closely with colleagues, participants and external partners you will identify opportunities to create impactful content, manage key channels and use data and insights to improve engagement and candidate experience.

The role requires creativity, strong storytelling skills and a proactive mindset

Key Responsibilities:

• Create compelling written and visual content that engages audiences, supports recruitment objectives and brings Police Now's mission and impact to life across multiple channels including social media, website, email, video and campaign assets.
• Generate content ideas and lead content creation from concept to delivery, producing engaging written and visual digital assets.
• Develop content plans and calendars aligned to recruitment, marketing and brand objectives.
• Capture and tell compelling stories from participants, alumni, police officers, partners and staff that showcase Police Now's mission and impact.
• Produce and edit copy for a range of audiences and channels, ensuring consistency of tone, style and brand messaging.
• Lead and support with content production projects including photography, videography, case studies and stakeholder interviews.
• Design and produce branded assets using tools such as Canva or Adobe Creative Suite, ensuring content is engaging, accessible and aligned with brand guidelines.
• Collaborate with internal teams to identify content opportunities that support recruitment and organisation priorities.
• Manage content updates across digital platforms including the website, Zoho (CRM) and social media channels, developing and publishing engaging content that supports organisational objectives.
• Monitor content and digital trends, identify opportunities to improve performance and innovate.
• Track and report on content performance metrics, including engagement, reach, traffic, and conversions.
• Support wider marketing and communications initiatives across the organisation.

Key Requirements:

• Experience creating content for digital marketing, communications, employer brand or recruitment campaigns.
• Excellent copywriting, editing and storytelling skills with the ability to adapt tone for different audiences and channels.
• Strong understanding of content marketing and audience engagement principles.
• Strong understanding of visual storytelling, with the ability to identify what content formats, imagery and creative approaches resonate with different audiences.
• Demonstrable experience creating both written and visual content, including copywriting and graphic design assets using various tools such as Canva or Adobe Creative Suite.
• Familiarity with content management systems and analytics tools.
• Experience managing content calendars and coordinating multiple projects simultaneously.
• Confidence engaging with stakeholders and conducting interviews to develop authentic stories and case studies.
• An interest in social impact, policing, public service or purpose-driven organisations.
• Willingness to travel occasionally to capture…