UEFA EURO Senior Manager, Brand Management

Job Description Summary

This role is a Fixed Term Contract until August 2028.

The Senior Manager, Brand Management, EURO
2028, plays a critical role in delivering high quality brand execution for the Great Britain and Ireland (GB&I) host markets. As part of a fast-paced frontline marketing team, this role focuses on local activation, execution of EURO
2028 charter, and end-to-end delivery of brand initiatives across channels and consumer occasions. The role requires a resourceful, analytical, and hands-on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the GB&I local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence.

This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance.

Brand Execution & Market Activation

Assess local consumer opportunities using research, insight, and market performance data.

Develop and execute activation plans across paid, owned, and earned channels.

Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer specific programs.

Ensure that all brand touchpoints are consistent with brand identity, positioning, and communication principles.

Operational Brand Management

Lead end to end execution cycles, managing timelines, approvals, budgets, and delivery of assets.

Partner with cross functional teams to ensure full alignment and integration of brand plans within the GB&I operating ecosystem.

Cross Functional Collaboration

Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.

Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure high quality output.

Collaborate with IMX and Media teams to drive effective amplification and integrated communications.

Insights, Analysis & Performance

Monitor brand performance across KPIs including , GP, brand health, distribution, penetration, and campaign effectiveness.

Use insights to identify opportunities, refine ongoing activity, and guide future planning.

Lead post campaign and postlaunch evaluations to build learning loops and strengthen future execution.

Leadership & Ways of Working

Operate with autonomy, delivering complex work streams, and making executional decisions within established frameworks.

Role model agility, creativity, discipline, and structured problem solving in a resource constrained environment.

Provide informal coaching and direction to junior project contributors or cross functional partners.

Uphold operational excellence, attention to detail, and accountability across all brand activities.

Bachelor’s degree required.

6–8 years of experience in brand management or marketing activation (end to end project delivery).

Strong understanding of consumer insights, brand development, and multi‑channel activation.

Ability to interpret data, research, and insights to inform execution choices.

Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.

Excellent project management capabilities and ability to manage multiple work streams simultaneously.

Excellent communication, influencing, and stakeholder management skills.

Experience working in fast paced, matrixed environments with multiple stakeholders.

Self-starter with entrepreneurial mindset and strong problem-solving abilities.

Experience…