Marketing Associate

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

Accelerate your marketing career by helping global enterprises transform their operations. As a Marketing Associate, you will be at the forefront of orchestrating campaigns that showcase the power of AI-Powered Process Automation.

Location: London|
Work Model: On-site (5 days/week)

The Appian Marketing team is a high-energy, collaborative group dedicated to driving global pipeline and accelerating company growth. We specialize in creating impactful brand experiences, executing data-driven campaigns, and empowering our sales teams to win. Our mission is to clearly communicate how Appian delivers Enterprise-Grade Orchestration to the world’s most complex organizations, establishing us as the clear leader in the AI-Powered Process Automation market.

If you are looking to launch your marketing career, there is no better place than Appian. This is not a role where you will be stuck in a silo; you will gain a 360-degree view of enterprise B2B marketing by supporting field marketing, corporate events, and marketing analytics. At Appian, you will have a seat at the table from day one, learning from industry veterans, managing real budgets, and seeing the direct impact of your work on our global sales pipeline.

• Execute Integrated Campaigns: Run comprehensive marketing campaigns and regional field programs across multiple channels to generate high-quality pipeline.
• Coordinate Event Logistics: Oversee the end-to-end logistics, vendor management, and internal staffing for corporate events, both virtual and in-person.
• Track Campaign Performance: Report on performance metrics using advanced analytics tools, delivering actionable insights to marketing leadership.
• Partner Cross-Functionally: Collaborate with cross-functional teams—including Sales, Product, and Customer Success—to align regional marketing activities with core business goals.
• Manage Marketing Infrastructure: Maintain campaign calendars, project timelines, and database hygiene within our marketing tech stack.

• Education: Minimum of a Bachelor’s degree in Marketing, Business, Communications, or a related field. (Equivalent experience is not accepted in lieu of a degree).
• Experience: 0–2 years of experience in a professional business, marketing, or agency environment.
• Core Competencies: High proficiency with Google Workspace (Docs, Sheets, Slides), strong organizational skills, and an obsession for detail.
• Execution
  
  Skills:
  
  Exceptional written and verbal communication skills with a proven ability to multitask and thrive within a fast-paced, collaborative team environment.

• Prior internship experience within a B2B SaaS or technology enterprise.
• Familiarity with marketing technology tools such as Marketo
  , Google Analytics
  , or project management platforms.
• We value experience with enterprise platforms such as Salesforce or Service Now
  , as these skills translate well into our Enterprise-Grade Orchestration environment.

#SaaS #Event Marketing #Demand Generation #Marketing Operations #Tech Careers

Tools and Resources

• Training and Development:
  During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the…