Brand Content Creator

Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype.

Since launching in 2020, VIEVE has experienced rapid growth, becoming one of the UK’s most exciting beauty brands, with strong revenue performance and continued expansion across channels. Backed by Piper following investment in late 2025, we’re entering a pivotal stage of scale — making this an incredibly exciting time to join the business and help shape its future.

We create a carefully edited range of high-performance products that are powerful, versatile and easy to use, designed to fit seamlessly into everyday life and routines.

Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression.

We live by our values of Respect, Inspire and Own It, Together , and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community, with the ambition and backing to scale globally.

ABOUT THE ROLE

We’re looking for a talented, ideas-led Brand Content Creator to join the VIEVE Creative Team.

Reporting to the Creative Lead, you’ll be responsible for creating engaging, edgy, distinctive and beautifully executed content that brings the VIEVE brand and products to life across organic social, paid social, CRM, website, retail and wider brand channels.

This is a hands-on creative role for someone who can think of the idea, shoot it, edit it and deliver it . You’ll be equally comfortable behind a camera, filming on an iPhone, editing short-form video, creating still-life content or building quick, beautifully branded assets in Canva.

You’ll have a strong instinct for what makes great beauty content, but just as importantly, you’ll understand brand — ensuring everything you create feels unmistakably VIEVE.

You’ll work closely with the Creative Lead and our Social, Brand, Marketing, E-commerce and Performance teams to translate briefs, launches and cultural moments into content that feels relevant, engaging and effective.

KEY RESPONSIBILITIES

CREATE

• Conceptualise, shoot and edit high-quality still and video content across VIEVE’s channels, including Instagram, Tik Tok, paid social, CRM, website and retail.
• Create everything from quick-turnaround social content and product EGC to polished product stills, campaign edits, GIFs and other digital assets.
• Capture products beautifully, with a strong understanding of lighting, composition, texture, colour and movement.
• Film and edit short-form video including product content, tutorials, trends, BTS, founder and talent content, and wider brand storytelling.
• Create and adapt branded assets using Canva, working within established VIEVE brand guidelines.
• Create engaging team-led content, confidently directing our Head Office team, store teams and retail partners when required.
• Work directly with founder Jamie Genevieve to ideate, capture and develop engaging founder-led content.

IDEATE & CONTRIBUTION

• Bring proactive, culturally relevant content ideas to the team.
• Develop creative concepts for product launches, evergreen franchises, brand moments, cultural opportunities and social-first storytelling.
• Stay close to emerging content formats, platform behaviours and trends, translating them through a VIEVE lens rather than simply following them.
• Work with the Creative Lead and wider team to build content plans and identify opportunities to get more from shoots, launches and existing assets.
• Continually look for new and unexpected ways to bring our products, people and brand world to life.

EDIT &…