Influencer Business Director; FTC

Job Description

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity - a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu's Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of "Building Brands for What's Next," Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

This role leads dentsu's relationship and delivery for Pernod Ricard's influencer and cultural communications programme in the UK and US. You'll sit at the centre of the partnership-responsible for commercial health, strategic direction, and ensuring the work lands effectively across markets.

The programme spans creator strategy, activation, content, paid amplification and measurement, with a strong emphasis on governance, compliance and cultural impact.

Own the senior client relationship across Pernod Ricard global and key markets (UK/US)

Act as the primary escalation point and trusted advisor

Translate business ambition into clear, actionable programme direction

Lead reviews, steer conversations, and keep momentum across stakeholders

Oversee end-to-end delivery of the influencer programme across strategy, activation and reporting

Ensure work is integrated from brief through to amplification (organic + paid)

Maintain alignment across markets, partners and internal teams

Drive consistency in how the programme shows up, while allowing for local relevance

Own the overall financial health of the account

Manage scopes, change requests and commercial agreements

Ensure delivery is efficient, scalable and aligned to agreed outputs

Partner closely with operations to balance quality vs margin

Ensure the programme delivers against its core objective: influencing behaviour and cultural norms, not just visibility

Challenge briefs, elevate thinking and push for better work

Maintain a clear line of sight between strategy, creators, content and outcomes

Sign off key outputs and ensure a consistent point of view across markets

Own governance frameworks, ways of working and escalation processes

Ensure all activity aligns with Pernod Ricard's legal, regulatory and responsible drinking requirements

Maintain strong oversight of creator selection, content approval and compliance processes

Manage risk proactively across markets and partners

Oversee how creators are selected, managed and activated at scale

Ensure a consistent standard of briefing, contracting and delivery

Champion quality, cultural relevance and creator-led thinking

Keep the programme moving away from "campaign-first" to always-on, ecosystem thinking

Ensure seamless collaboration with media agencies and amplification partners

Align on roles, responsibilities and delivery timelines

Drive a genuinely connected approach between influence and media

Oversee reporting frameworks and outputs

Ensure insight is used to refine and improve the programme continuously

Translate performance into clear client-facing narratives

Strong experience running complex, multi-market client programmes

Deep understanding of influencer marketing and its role within broader media ecosystems

Comfortable operating in regulated categories (or equivalent governance-heavy environments)

Commercially sharp-confident managing scopes, revenue and profitability

Able to balance strategy, delivery and client leadership without dropping detail

Calm under pressure, good at navigating ambiguity and multiple stakeholders

This is a 12-month Fixed Term Contract. The team is based from our London office on a hybrid working basis.

At dentsu, we've built a benefits package that supports every chapter of your life. From company‑funded Private Medical Insurance, a 24/6 Virtual GP and a generous sick‑pay policy, to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well.

Our…