Media Manager; EMEA Hub

Role

Title:

Media Manager (EMEA Hub)

Role Type:
Permanent, Full Time

Location:

London

Reporting to:
Global Media Director Marketing

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other.

Together, as one outstanding team, we keep learning, improving and setting a higher standard for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

Lead the end-to-end regional media agenda across [Whiskey / Guinness / Vodka, Tequila / Gin, Rum, Liqueurs], driving profitable growth through best-in-class execution of Diageo’s Connected Reach strategy. You’ll translate global category and brand media blueprints into competitive, insight-led plans for markets across the region, maximising return on media investment through data-driven audience strategies, AI-enabled activation and integrated full-funnel media across Paid, Retail, Search, Social and Creator ecosystems.

Strategy & Planning Own the development and deployment of integrated regional media plans, connecting global category strategy with local market opportunities and growth ambitions. Ensure a consistent approach across markets while allowing flexibility for local dynamics, translating global blueprints into actionable plans that deliver measurable business outcomes.

Activation & Performance Oversee integrated full-funnel media activation, optimising investment to maximise reach, effectiveness and ROI. Drive media efficiency through strategic investment allocation, optimisation frameworks and adoption of DMAF global standards and tools. Monitor regional performance against targets, balancing short-term performance with long-term brand growth.

Data, Audience & AI Accelerate data-driven audience strategies to improve targeting precision and business impact. Scale AI-enabled planning, buying and optimisation to improve productivity and enable real-time performance improvements.

Retail Media Intergration Co-lead the regional Retail Media strategy, embedding it as a core full-funnel growth driver across priority markets. Ensure campaigns follow the Retail Media Activation Framework (RMAF) and are fully integrated into broader media plans.

Governance & Compliance Uphold Diageo’s media standards, ensuring compliance with the Diageo Marketing Code (DMC), Trusted Marketplace (TMP), data privacy and brand safety requirements. Identify and manage risks relating to media investment, data usage and platform integrity.

Stakeholder & Agency Leadership Lead and influence in-market, global and agency partners to deliver high-performance media outcomes. Connect Connected Reach plans with broader go-to-market strategies, balancing global consistency with local relevance. Challenge agencies and partners to deliver greater innovation, efficiency and effectiveness. Collaborate with the Scaled Reach team and wider regional hub to build competitive advantage for the category.

Commercial Accountability Own media’s contribution to category growth, including revenue uplift, return on investment, media efficiency and share of market, ensuring investment delivers measurable business impact.

We’re looking for an experienced media leader with 8+ years’ experience across media planning, activation, digital marketing or media agency leadership, ideally with multi-market experience and significant…