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Digital Marketing Manager - FMCG

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: French Selection
Part Time position
Listed on 2026-09-20
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing, Ecommerce
  • IT/Tech
    Digital Marketing, Social Media Marketing, Ecommerce
Salary/Wage Range or Industry Benchmark: 50000 - 55000 GBP Yearly GBP 50000.00 55000.00 YEAR
Job Description & How to Apply Below

FRENCH SELECTION (FS)
Digital Marketing Manager (FMCG)

Location:

London

Hybrid work 2 days a week in the office

Salary: between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits

The company: A leading international food manufacturer serving retailers, distributors and food service partners in international markets

Main duties:
  • Lead the digital marketing strategy to grow the brand, engage consumers and deliver commercial results across Europe.
The role:
  • Develop and deliver the digital strategy supporting both brand and business growth
  • Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
  • Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
  • Oversee paid media activity across platforms including Meta, Google, Tik Tok, You Tube and other relevant marketing platforms
  • Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe
  • Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase
  • Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
  • Drive the use of new digital technologies and AI to improve marketing performance and efficiency
  • Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
  • Track digital performance and results using insights to improve campaigns and demonstrate impact
The candidate:
  • Fluent in English (written and spoken) essential
  • Fluent in Chinese / Mandarin or a European language beneficial but not a requirement
  • Experience in digital marketing as well as leading a team essential
  • Background within the FMCG industry highly sought after
  • Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM
  • Hands-on proficiency with Google Analytics (GA4), Meta Ads Manager, Google Ads, and eCommerce platforms such as Shopify.
  • Experience managing agencies, media partners and external suppliers
  • Excellent communication, interpersonal and stakeholder management skills
  • Passion for food and the food industry
  • Must have the right to work in the UK

The salary: between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits

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