Senior Marketing Executive, Legal & Retail Portfolios

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

FT Live, the events division of the Financial Times, brings together influential business leaders, policymakers and industry experts through world‑class conferences, summits and forums. Our events deliver innovative insights, premium networking opportunities and high‑quality experiences for global audiences.

As Senior Marketing Executive, Events, you will play a key role in driving the growth and success of several high‑profile FT Live events, with a primary focus on our Legal and Retail portfolios. You will develop and deliver strategic marketing campaigns that build awareness, attract high‑value audiences and support delegate and sponsorship revenue.

Working within a collaborative marketing team, you will combine data‑led insight with creative campaign execution to engage senior decision‑makers and industry leaders across multiple channels.

• Develop and deliver data‑led, multi‑channel marketing strategies to increase event awareness, reach and delegate attendance.
• Identify and target new audience segments, using market and audience insights to refine messaging and campaign effectiveness.
• Develop clear value propositions and audience messaging aligned with FT Live’s brand and event objectives.
• Manage marketing budgets and allocate resources to maximise return on investment.
• Identify data gaps and develop lead‑generation strategies to support the volume and quality of leads required for delegate revenue growth.

• Plan and deliver integrated campaigns across email, web, digital and print advertising, SEO, social media and content marketing.
• Collaborate with internal teams to produce engaging digital content and compelling marketing assets.
• Manage and optimise event websites, supporting a seamless user journey from awareness through to registration.

• Develop and manage strategic partnerships with media organisations, industry associations and community groups to extend event reach.
• Contribute to community and content strategies that strengthen audience engagement and loyalty across the portfolio.
• Find opportunities to cross‑promote events where appropriate.

• Monitor campaign performance and key marketing metrics throughout the campaign lifecycle, making data‑informed adjustments to optimise results.
• Conduct detailed post‑event analysis to identify insights and advise on future campaign strategies.
• Track marketing return on investment and recommend opportunities to improve audience…