Digital Creative Strategist

Company Description

We are Skill On Net , leading the iGaming entertainment space by providing our customers with the most entertaining and trustworthy iGaming experience possible, while also reinventing the gambling industry. We are home to more than 30 well‑known brands, including PlayOJO, Druck Gluck, Bacana Play, Genting, and many more. We are dedicated to long‑term development and sustainability, and we are committed to revolutionising our industry for the benefit of players, our brands, and the entertainment world as a whole.

This role is with PlayOJO, Skill On Net ’s flagship brand. Launched in 2017, PlayOJO is an award‑winning online casino and bingo brand known for its innovative, player‑first approach, with a growing presence across key global markets.

As part of Skill On Net , you’ll join a fast‑paced, collaborative team focused on innovation, exceptional gaming experiences and shaping the future of iGaming.

This is an opportunity to shape how digital creative is developed at a pivotal point in our growth. With significant investment across ATL and digital channels, we are looking to build a more ambitious, insight‑led and platform‑native approach to online creative across Brand, Performance and Retention.

As Digital Creative Strategist, you will sit at the intersection of paid media, commercial performance and creative production. You will use data, audience insight and a deep understanding of digital platforms to shape the creative testing and messaging roadmap across paid digital channels—ensuring the work we make builds brand relevance while driving measurable commercial impact.

This is a senior, hands‑on role for someone who thinks like a performance marketer and briefs like a creative strategist. You will work directly with Channel Leads, Brand and the in‑house Creative team to turn performance insight into stronger concepts, sharper briefs and more effective creative across multiple international markets.

• Own the creative testing and messaging roadmap across paid digital Brand, Acquisition and Retention channels, spanning up to 13 international markets.
• Turn cross‑channel performance data (across brand/acquisition and retention campaigns and working in‑conjunction with channel managers/creative team) into clear creative direction, defining the audiences angles, hooks, formats and messaging to test each cycle across paid social, online video, paid search and display (mobile and desktop).
• Understand how creative acts as an important delivery and audience‑discovery signal on platforms such as Meta and Tik Tok, and how format, hook and pacing can directly influence commercial performance.
• Develop structured test plans with clear hypotheses, success measures and learning agendas, ensuring creative decisions are led by evidence rather than opinion.
• Build and evolve creative‑performance reporting, analysing results by format, hook, audience, message and platform to establish clear priorities for future production.
• Prioritise creative production based on commercial opportunity, ensuring the highest‑impact concepts are developed first.

• Lead brainstorms that create genuinely new creative territory, rather than variations of existing work.
• Translate the insights and ideas into clear, actionable briefs, setting out the audience, angle, format, hook, CTA, and strategic rationale.
• Apply current platform best practice across Meta, Tik Tok, Snapchat, You Tube, Display and Paid Search, including vertical video, sound‑on creative, creator‑led content, UGC and platform‑native storytelling.
• Ensure creative is adapted appropriately for mobile and desktop environments, platform behaviours and local market needs.
• Use AI tools where…