Category Manager - EU

Description About Charlotte Tilbury Beauty Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC.

Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury. We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us. About the role

We are looking for a superstar Category Manager to join our EU team! In this role, you will lead Skincare & Fragrance category performance, portfolio management and strategic growth across Europe, within the priorities agreed with the Senior Category Manager. Own category plans, innovation and promotional opportunities, using shared analytical support to strengthen hero products, optimise portfolio performance and deliver commercially relevant launches.

As a Category Manager you will Develop and deliver Skincare & Fragrance category strategy to achieve Retail and Gross sales and market share expectations, aligned with the Senior Category Manager. Build category visions, growth plans and portfolio architecture, translating global brand and product strategy into regional plans focused on hero products, innovation and promotional opportunities. Review sales, market share and portfolio productivity with the shared Category Analyst;

own recommendations and actions addressing performance gaps and growth opportunities. Monitor competitors and European market needs; develop business cases for new products and sets, working with the Senior Category Manager and global partners. Manage category new product development (NPD) and promotional product plans, aligning launch priorities with the wider European portfolio and identifying local sub-category opportunities. Own category forecasting inputs and volume assumptions for NPD and core;

review analytical inputs and partner with Supply Chain and markets on availability and stock risks. Optimise the Skincare & Fragrance portfolio for differentiated channel strategies across Specialty, Department Stores and Online/Pure Players. Develop and implement agreed pricing, positioning and lifecycle recommendations, continuously reviewing pricing ladders, competitiveness and value perception with the Senior Category Manager. Lead category launch planning and readiness with Go-To-Market, VM, Sales, REOPS and Communications, ensuring alignment of product requirements and execution across markets.

Oversee sampling, post-production units (PPUs), tokens of appreciation (TOAs) and AOV drivers, owning volume, regional adaptation and deployment requirements with Analyst support for coordination and tracking. Evaluate launch attainment and sell-through with the Category Analyst; translate post-launch findings into corrective actions and improvements to future category plans. Brief,…