Director of Communications – International Shows; Touring & Resident

Position: Director of Communications – International Shows (Touring & Resident)
London London Office – Sales, Marketing and Communications /Permanent/Full-Time /Hybrid
*** Le poste étant basé en Angleterre, la description de poste est disponible uniquement en anglais.
****** As this position in based in England, the job description is available in English only.
*** _________________________________________________Director of Communications – International Shows (Touring & Resident)
Sales, Marketing and Communications Full-Time Position

Reports to:

Reports to Vice President - Commercial, Europe, Middle East and Asia with a functional reporting line to SVP, Communication Scope:
All international shows outside the Americas (Europe, UK, Middle East, Africa, Asia-Pacific & Oceania) + Public Affairs Teams:
Touring show PR teams (embedded on tour) + Resident show PR teams, and their respective agency rosters

Role Purpose The Director of Communications – International Shows (Touring & Resident) is responsible for driving demand, building anticipation, and ensuring cultural relevance for Cirque du Soleil’s shows across all markets outside the Americas.

This role elevates show communications into a strategic growth engine, integrating PR, earned media, and public affairs to create urgency, unlock market opportunities, and support commercial performance across every international production.

Based in London, this role acts as the central show communications and public affairs lead for international markets, ensuring alignment between show storytelling, market-level marketing plans, and cross-functional execution across multiple time zones, languages, and regulatory environments.

Core Mission Drive anticipation, urgency, and sustained demand for international touring and resident shows

Make communications a core lever of the show marketing mix, fully integrated with paid, CRM, and ticketing

Lead, develop, and set standards for the touring and resident show PR teams and the agencies that support them

Own the strategy and governance of show-specific social media channels as an earned and owned demand driver

Leverage public affairs as a growth enabler to unlock market access, market entry, and partnerships

Ensure communications is a core driver of ticket revenue and brand equity outside the Americas Orchestrate cross-functional alignment to deliver cohesive show launches across diverse international markets

Key Responsibilities
1. Show Communications Strategy – International Touring, Resident Shows & Public Affairs Lead and oversee an international show communications strategy spanning touring productions, resident shows, and public affairs

Embed communications within the end-to-end demand engine (onsale launch sustain), in lockstep with market marketing plans

Integrate public affairs into market entry and growth strategies for new territories

Lead communications strategy in support of sponsor ships and business development, including building relationships with key stakeholders, and developing joint communication plans with partners
2. Show Communications Leadership (Europe, UK, Middle East, Africa, APAC & Oceania)
Own communications strategy and performance across all international touring and resident productions

Ensure each show delivers:

Clear, differentiated narrative

Strong local and cultural relevance, adapted per market and language

Full lifecycle comms (pre-onsale launch sustain)
Implement standards, playbooks, and governance that scale across markets and local agency partners

Act as spokesperson for international shows and manage show-level issues in market, escalating to corporate communications at HQ where required
3. Show-Specific Social Media Ownership Ensure each show PR team owns the strategy, management, and community engagement for its show-specific social media channels

Set the…