Head of Marketing

London | 1 day per week in the office £95,000 - £105,000 + share options

Take a 70,000-subscriber D2C brand to its next stage of growth.

This is an opportunity for a genuine D2C growth-minded marketing leader to join a rapidly growing consumer business and help take it from £10m to £20m+.

Founded in 2019, the business has grown rapidly to a £10m+ D2C brand with around 70,000 subscribers
. The next stage is all about growth - and specifically growing the subscriber base
.

The core customer is the millennial woman
, so understanding how she discovers, considers and buys from consumer brands is fundamental to the role.

This is a business that has already proven the model. Now they need someone who can scale it
.

The opportunity

London | 1 day per week in the office £95,000 - £105,000 + share options

Take a 70,000-subscriber D2C brand to its next stage of growth.

This is an opportunity for a genuine D2C growth-minded marketing leader to join a rapidly growing consumer business and help take it from £10m to £20m+.

Founded in 2019, the business has grown rapidly to a £10m+ D2C brand with around 70,000 subscribers
. The next stage is all about growth - and specifically growing the subscriber base
.

The core customer is the millennial woman
, so understanding how she discovers, considers and buys from consumer brands is fundamental to the role.

This is a business that has already proven the model. Now they need someone who can scale it
.

The previous Marketing hire took the business from 0 to 70,000 subscribers before leaving to take on another D2C growth challenge.

Now they are looking for someone who can do it again.

The primary focus of this role is subscriber growth
. You'll own the strategy for acquiring more customers, improving conversion and retaining them, while making sure the brand continues to become bigger, more relevant and more recognisable.

You'll have significant commercial ownership, including managing £500k+ of paid media investment every month, with a view to scaling towards £1m per month
, while maintaining the efficiency required to make that growth sustainable.

You'll be responsible for:

• Growing subscriber numbers and making this the central marketing priority
• Scaling acquisition while managing CAC, LTV and payback
• Managing and scaling £500k+ paid media spend per month
  , with a view to reaching £1m per month
• Identifying new opportunities to increase subscriber acquisition and conversion
• Understanding the buying behaviour of millennial women and translating that into growth strategies
• Using customer, cohort and channel data to understand what is driving growth
• Building the right balance between performance and brand
• Developing channels across Meta, Google, TV, OOH, influencers and partnerships
• Strengthening the brand and its position with its target audience
• Leading and developing the marketing team
• Working directly with the founders and wider leadership team
• Building the marketing engine required to take the business from £10m towards £20m+

Someone who has scaled a D2C or consumer brand and understands what it takes to grow a customer base at pace.

This could be an experienced Head of Marketing who has already taken a D2C business through significant growth and wants to do it again.

Equally, this could suit a Head of Growth who is ready for a bigger role - someone who has the acquisition and performance expertise but wants broader ownership across brand, CRM, creative, team and the overall marketing function.

The primary focus is growth, but this isn't a pure performance marketing role.

You'll need to understand how brand, creative, CRM, lifecycle, partnerships and customer experience contribute to subscriber growth, and be able to bring those disciplines together…