Product Marketing Manager

Up World is a community where marketers gain the confidence, support, and tools they need to smash their careers. We have over 1,100 paying members, an annual green field festival, and an exclusive supper club including CMOs from the UK’s top companies.

Up World is the home for ambitious startup marketers. Almost 10 years ago, Lottie organised a supper club and a community grew out of it. We are a small but mighty team and we do a lot.

• Up Club is the heart of everything. Members get access to people ahead of them in their careers, training, mentoring, weekly sessions where members bring a real problem to the group, talks from marketers doing the job well, dinners, and a Slack they can message in a crisis on a Tuesday afternoon.
• Big Up Club is an invite-only community designed for start-up Marketing Directors, Heads of Marketing, and CMOs to learn, grow, and thrive from the best UK marketing minds. We launched the community last February to a very selective group and have managed new members carefully since then. We currently have 70 members.
• Our courses are how people get promotions. Brand Manager Boot Camp and The Marketing Accelerator both run twice a year. Both get great feedback and they produce incredible results every time. This is yours to run!
• Up Fest is the UK’s only greenfield marketing festival - think of it as Glasto for marketers! Each year we invite our members to a farm to share their knowledge. Netflix exciting names?

We’re really ambitious. Our vision is lively, buzzing communities in cities across the UK and the world, and a service so useful our members can’t do their jobs without it. We’re not saving the world, but we’ve seen what this does for people. Without us, a lot of them have no structured development, can’t reach their potential, and find professional life very lonely.

You’ll own courses - this is your product! You'll own the vision for them, how they grow, how we make people obsess over the product - this is all yours to run with!

We’re not asking you to arrive and tear up something that works, and we’re not asking you to leave it alone either. We want someone who understands why it works, then makes it something people can’t imagine not paying for.

• The Marketing Accelerator - our marketing leadership course for marketers looking for a promotion to head of.
• Brand Manager Boot Camp - teaches the marketing fundamentals for junior marketers looking to become brand managers.
• A course playbook we trust. We’ve spent years working out our secret for running amazing courses which are uniquely us (graduation dinners, group coaching)
• Three coaches who are genuinely great
• Lottie as the teacher!

• We’re dreaming of an AI course to kick off at the start of 2027 - we want to be the people startup marketers come to for that rather than the people catching up… this is for you to create!!
• Short, specific courses… We think there's something in running focused mini-courses on CRM, paid ads and social with Brand Hackers, our sister agency. It's an idea rather than a plan, and we’d love someone to go and prove it.
• Up Academy. If all of that works, courses stop being a thing Up World does and become a business in their own right. We’re not going to pretend that's a promise. It's where this could go, and you’ll be the person taking it there.

You’ll report to our Head of Up World. They set the direction for Up World as a whole and hold the commercial picture. Inside courses, the direction is yours.

• £100k of course revenue today, and the job of doubling it. Cohorts currently run at 20 to 25 people. We think 40 is possible.
• Pricing, and the argument for changing it.
• The funnel. Launch campaigns, warm leads,…