Digital Account Director

PLMR is an award-winning communications agency helping organisations achieve meaningful change through integrated communications, digital strategy, public affairs and reputation management.

Our Digital team works across a diverse portfolio of clients, developing creative, insight-led campaigns that build audiences, strengthen reputations and deliver measurable results across digital channels.

We are looking for an experienced and ambitious Digital Account Director to join PLMR’s growing Digital team.

This is a senior client-facing role for someone who combines strategic thinking with a strong understanding of digital communications, content and campaigns. You will lead major client accounts, develop integrated digital strategies and ensure our work delivers clear, measurable impact.

You will also play an important role in growing the Digital team, identifying new opportunities, contributing to pitches and proposals, and supporting the development of colleagues across the business.

• Significant experience in digital communications, ideally within an agency or consultancy environment.
• Strong strategic knowledge across digital channels, including social media, content, paid campaigns and integrated digital communications.
• Confidence advising senior clients and translating organisational objectives into effective digital strategies.
• A strong understanding of audience insight, campaign planning, measurement and optimisation.
• Enthusiasm for working in a fast-paced, collaborative and values-driven agency environment.
• Commercial awareness and a track record of helping to grow and retain client accounts.
• A willingness to explore new ideas, technologies and approaches and champion innovation within the organisation.

• Lead the delivery of high-quality digital programmes and campaigns across a portfolio of clients.
• Build and maintain trusted relationships with senior clients, providing confident strategic counsel.
• Develop a deep understanding of clients’ organisations, audiences, objectives and wider operating environments.
• Translate client objectives into clear digital strategies, campaigns and programmes of work.
• Ensure accounts are effectively resourced, commercially managed and delivered profitably.
• Identify and address challenges within client relationships quickly and constructively.
• Support and advise junior colleagues working across client accounts.
• Lead the development of integrated digital strategies based on audience insight, client objectives and measurable outcomes.
• Provide strategic direction across social media, content, paid digital activity and digital campaigns.
• Oversee the development of high-quality digital content, ensuring it is engaging, accurate and appropriate for the intended audience and channel.
• Review and enhance strategies, plans and content produced by junior team members.
• Stay informed about emerging digital platforms, technologies, trends and best practice and identify opportunities to apply them to client work.
• Use data and insight to evaluate performance and continually improve campaign effectiveness.

• Take ownership of digital projects and campaigns from initial strategy and planning through to delivery, measurement and evaluation.
• Ensure projects are delivered to agreed deadlines, budgets and quality standards.
• Plan ahead to manage team capacity, workloads, dependencies and client expectations.
• Lead internal and client meetings with a clear sense of direction and purpose.
• Maintain clear and consistent reporting on activity, performance and outcomes.
• Work collaboratively with colleagues across PLMR to deliver integrated campaigns spanning digital, communications and public affairs disciplines.