Content and Organic Growth Manager

About us

Cronofy is the temporal infrastructure layer at the heart of how work gets done. We've spent over a decade building the orchestration layer that keeps workflows in step – unifying availability control, coordinating the full scheduling lifecycle, and unlocking meeting intelligence. Trusted by 400 leading SaaS products and powering over 180,000 businesses worldwide, including GoDaddy, Indeed, Wise and Squarespace.

As every business races to unlock actual outcomes from AI, the infrastructure connecting agents, systems and teams has never mattered more. Every person who joins our distributed team – headquartered in Nottingham with offices in London and Amsterdam – can have a direct hand in shaping what comes next, with real opportunity to grow fast for those who share our principles.

This is a senior individual contributor role reporting directly to our VP of Marketing. You'll own the pipeline that comes from being found: organic search, AI assistants and answer engines, and the organic distribution we build over time. How people research B2B products has changed more in two years than in the previous ten – buyers ask AI assistants, read answers instead of results pages, and arrive at vendors having already formed a view.

We think that's an opportunity for whoever encodes their story best, and this role exists to win it.

You won't be a solo creator producing content in a corner. You'll run a growth engine: an editor powered by AI who raises the pace and quality of everything we publish, partners with subject matter experts across the company and our customer base to make their knowledge legible, and empowers the rest of the team to create high-quality content themselves – campaign assets, enablement pieces, ad copy – through the briefs, templates and workflows you build, so quality scales without you becoming the bottleneck.

You'll be the filter for what good looks like: copywriting quality, taste, and whether a piece has earned its place.

• Organic pipeline:
  Own how Cronofy gets discovered and cited across search engines and AI assistants (SEO and AEO) – one of our largest and best converting sources of pipeline. Set the strategy, execute the plan, and be accountable for the growth in pipeline.
• Distribution engine:
  Build the organic reach that means our content works harder than its first publish – how it travels through Linked In, communities, newsletters and the people who carry it. This is not something we excel at, so you'll get to truly design it rather than inherit it.
• AI-powered:
  You believe that AI doesn’t automatically mean AI slop, but use AI as a force multiplier for research, drafting and analysis as well as empowering others around you to get high quality content faster – behaving more like an editor than an isolated copywriter. We've invested heavily in our Claude Code workspace: you'll make the most of it and directly build and extend skills and agents, while developing our tone of voice and holding ourselves to a high standard.
• Partnership with experts:
  Our best content often comes from subject matter experts – founders, engineers, salespeople, customers. Interview them, mine recorded customer calls, and turn what they know into content with a point of view.

Expected outcomes within 12 months: a measurable increase in organic pipeline against the baseline we'll share with you, a proven distribution model we can scale, and an effective content system the rest of the team visibly uses.

You're a writer and editor with a point of view, who treats search and AI answer surfaces as the distribution layer for good thinking rather than a game to be played. You have taste, and you can defend it. You're curious enough to interview an…