Assistant Social Media Manager, EU; MJ

Regular London Marketing Marketing

Update

Job Description

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021,  Group is a leading global travel service provider comprising of , Ctrip, Skyscanner, and Qunar.

Across its platforms,  Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have six Customer Service Centres for  , established in Japan, Korea, the UK, Thailand, Malaysia, and the Philippines, providing 24/7 customer service in 35 different languages.

We have more than 30,000 employees scattered across 50 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspires to deliver the perfect trip at the best price for every traveller.

The Assistant Social Media Manager, EU is the single owner of 's social media strategy and results across France, Spain, Italy, the United Kingdom and Germany. Reporting to the Global Social Marketing Manager, the role defines the regional social strategy, drives brand awareness, engagement and business outcomes, and manages vendors and the designers responsible for content production, driving regional localisation collaboration end-to-end.

It requires strong strategy and planning capability, vendor management, creative direction, cross-functional coordination, and disciplined budget and governance management.

• Define the overall social media strategy and measurable targets (KPIs) for the five EU/UK markets, and own the results.
• Build per-market content strategies and always-on content frameworks/calendars that translate global campaign objectives into locally relevant activations.
• Set creative and content direction, and translate campaign objectives into clear briefs and execution plans.

• Manage vendors and the designers responsible for content production across the five markets, overseeing day-to-day content production, editing, design and publishing.
• Brief, quality-check and sign off vendors' and designers' output to ensure brand tone, accuracy, timeliness and compliance.
• Coordinate regional colleagues who contribute localisation insight and strategy input, consolidating their feedback into the market plans.

• Lead brainstorming and ideation for social-first campaigns, always-on content and integrated marketing activations.
• Develop creative concepts that connect social content with broader marketing initiatives, including internal business units or external partners.
• Manage the external agency/KOL/freelancer ecosystem across the five markets, ensuring quality, timeliness and on-brand delivery.

• Manage social media budgets and allocate resources efficiently across content production, social boosting, KOL collaborations and campaign support.
• Review performance metrics, report results, and adjust strategy and content planning based on insights and ROI.
• Safeguard brand governance across all markets with consistent tone of voice, defined approval workflows, brand safety, and compliance with local regulations (advertising standards, influencer disclosure rules, data protection).

• Bachelor's degree in Marketing, Communications, Media, Business, or a related field.
• 5-7 years of experience in social media, content marketing, digital marketing or integrated campaign management, with a track record of owning strategy and results.
• Fluency in English as the working language, plus professional fluency in at least one of the five market languages:
  French, Spanish, Italian or German.
• Experience managing external vendors, agencies or content production teams across markets.
• Strong understanding of major social platforms, content formats and audience engagement strategies.
• Proven experience in social content planning and campaign execution.
• Strong creative direction skills with the ability to turn ideas into actionable briefs and content plans.
• Experience managing budgets, timelines and approval processes.
• Excellent project management, communication and stakeholder management skills.
• Able to work independently and manage multiple priorities in a fast-paced, cross-time-zone environment.
• Willingness to travel across the five markets as required.
• A work portfolio is required; shortlisted…