Head of eCommerce

About Us

Avenir Collective. Building the future of beauty, personal care and lifestyle brands.

We acquire and scale high-potential consumer brands, bringing together the capital, people and operating expertise to turn strong brands into enduring businesses. Our difference is that we are operators, actively managing our brands and providing the capabilities, infrastructure and expertise they need to scale, while preserving the product, purpose and consumer connection that make each brand special.

We’re building a connected house of brands where great people, brands and ideas come together. If you’re excited by building businesses, solving problems and working with a collaborative, entrepreneurial team, we’d love to hear from you.

We are seeking a commercially driven, strategic, and hands‑on Head of eCommerce to own and scale all our owned digital commerce direct to consumer channels and emerging platforms within the beauty and personal care space.

This role is accountable for end‑to‑end direct to consumer eCommerce performance, owning revenue, margin, and customer growth across all relevant channels. You will lead a small, high‑performing international team (2–3 individuals), and partner closely with the wider Commercial and Brand & Growth teams to deliver a cohesive, high‑impact omnichannel strategy.

You will set the direction for digital trading, define the optimisation roadmap across acquisition, conversion, and retention, and ensure our platforms, partners, and capabilities are built to scale.

This is a high‑impact global leadership role suited to someone who thrives in a fast‑moving, entrepreneurial environment and is equally comfortable setting strategy and getting into the detail to drive performance.

• Full-time, permanent role based at our modern office in Holborn, London

• 40 hours per week, 9am to 6pm with a one‑hour lunch

• This position is hybrid, with the expectation to go to the office 3 days per week

• eCommerce Strategy & Performance

  • Own end‑to‑end global eCommerce performance across DTC and digital channels, including revenue, margin, and P&L

  • Set and deliver a comprehensive global eCommerce growth strategy aligned to overall business objectives

  • Lead forecasting, budgeting, and trading principles across pricing, promotions, and profitability for DTC and digital channels

  • Drive improvements in conversion, AOV, and customer lifetime value

• Digital Trading & Customer Experience

  • Oversee the digital trading calendar globally, ensuring best‑in‑class execution across launches, campaigns, and site merchandising

  • Own the end‑to‑end customer journey, identifying opportunities to strengthen brand equity and customer relationships through first‑party channels

  • Lead CRO initiatives including testing across site, product pages, and checkout

• Growth, Marketing & Retention

  • Own performance across acquisition and retention channels, including paid media, paid social, email and mobile

  • Optimise budgets, channel mix, and lifecycle strategy to maximise ROI, CAC efficiency, and LTV

  • Identify and scale new growth opportunities and channels

  • Manage creative partners to develop and optimise high‑performing paid creative, in close partnership with Brand, balancing commercial performance with strong brand consistency and identity

• Platform, Data & Optimisation

  • Own the Shopify ecosystem and eCommerce tech stack, ensuring scalability and performance

  • Lead reporting, forecasting, and performance tracking, translating data into clear commercial actions

  • Identify and implement new tools, automation, and technologies to drive efficiency and growth

• Team & Cross‑Functional Leadership

  • Lead and develop a high‑performing DTC eCommerce team (2–3 individuals), setting clear priorities and…